"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders

Voice Marketing with Emily Binder

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).

Watch this episode: youtube.com/emilybinder

Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.

Topics:

(0:15) "America's Sweethearts" Netflix

(0:37) NFL Pay Disparity

(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay

(2:56) Actually masculine?

(5:22) Rigorous DCC life - jump splits, lack of sleep

(6:36) Brand is like a cake

(7:26) "Honorary position"

(7:51) Reputation-enhancing work, career advice

(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment

(11:26) "Virtue" of selflessness

(15:26) My story

(16:46) OnlyFans millionaires

(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call

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