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DoubleClick: 7 things that make startups look like a scam
Manage episode 456293132 series 3625192
المحتوى المقدم من Unsensible. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Unsensible أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of the Unsensible Podcast, Kimberley Lau and her team discuss the critical elements that can make a brand appear untrustworthy online. They explore the importance of visual presentation, the choice of words, and the necessity of testimonials and case studies in establishing credibility. The conversation emphasizes that even basic branding elements can significantly impact how a brand is perceived, especially in the B2B tech space. The team shares practical tips on how to avoid common pitfalls that can lead to a brand being perceived as a scam, ultimately guiding listeners on how to build trust and credibility with their audience.
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