A Model for Global Analytics Transformation and Harmonization, with Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars

Unpacking the Digital Shelf

For a company that has been around since 1911, Mars has a reputation as one of the most visionary companies in the industry, particularly when it comes to building global capabilities that scale and flex to serve the needs of the regional lines of business. It’s not any easy feat. Celia Van Wickel, Director Omnichannel Digital Commerce Analytics at Mars, drives building out their global digital commerce analytics strategy, and works closely with the business to design, test and scale capabilities that deliver efficiency, measure results, and identify opportunities for growth. She kindly agreed to join the podcast to share the art and science for enabling digital commerce analytics to every region around the world.