Burn The Boats: Brands That Risked and Won (From the AOP Archives)

Under the Influence with Terry O'Reilly

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him.

They are the true warriors who “burned the boats” so there was no turning back – and then made history.

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