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Canada's #1 show about all things marketing, advertising & communications hosted by: -Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR -Ted Lau, owner of digital marketing agency Ballistic Arts -Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions -Shelley McArthur-Everett, Founder & President, SMC Communications Inc. We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, M ...
 
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company. Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest pod ...
 
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show series
 
The one where Ted interviews Chief Willie from Williams Lake First Nation about: How the WLFN celebrated Canada's first National Day for Truth & Reconciliation The balance required to be a leader What economic reconciliation means to him His book "Hockey With Dad" Favourite Super Power Sign up for the Marketing News Canada e-newsletter at www.marke…
 
The one where Ted interviews Hanson from Lux Insights about: The evolution of market research and how it's integral to marketing and business growth Differences in working for a global brand and running your own agency How we can all address systemic racism and continue to love Canada Star Trek and Santa Clause! Sign up for the Marketing News Canad…
 
The one where Darian interviews Janet from Real Ventures. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital m…
 
The one where Darian interviews Jack from Clio. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing r…
 
The one where Darian interviews Jennifer from Staff Shop. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital m…
 
The one where Shelley interviews Tennile from She Is Epic. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital …
 
The one where Ted chats with Tim from the Clio awards about purpose driven advertising, his podcast Tagline (a 30 for 30 style podcast surrounding classic ads), and the future of advertising. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping profess…
 
The one where Josh interviews MAtthew from Storyworthy. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital mar…
 
The one where Darian chats with Jeremy from Lighthouse Labs about reskilling, tech education, upskilling, the future of work, tech talent, and digital literacy. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams acro…
 
The one where Ted chats with Matthew Royse about: -how to turn marketing from a cost centre to a value centre for your organization -his favourite marketing campaign and why -what he would have told his younger self when starting his marketing journey -his favourite snack at a ball game! Sign up for the Marketing News Canada e-newsletter at www.mar…
 
The one where Ted interviews entrepreneur, volunteer, speaker and coach, Mark Harrison, about: The key to marketing longevity & the entrepreneurial spirit Black Talent Initiative and how it's played a role in addressing systemic racism in Canada And the NFL baby! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Tha…
 
The one where Ted interviews Crystal from Hubspot Academy. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital …
 
The one where Daryl interviews Chris from Bench Accounting. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital…
 
The one where Daryl chats with Linda from the Toronto Public Library about planning a content strategy for many different audiences, marketing in the public vs private, and returning to the library in a post-COVID world. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Aca…
 
The one where Shelley interviews Alain from Hunkins Leadership Group. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a n…
 
The one where Ted interviews Chelsea from Lunch Club. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marke…
 
No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ide…
 
The one where Shelley interviews Frank from Headspace. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital mark…
 
The one where Ted interviews Kris from Lethbridge College. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital …
 
The one where Ted interviews Karina from Peloton. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing…
 
The one where Darian interviews Aron from Mint Mobile. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital mark…
 
The one where Daryl interviews Camila from McDonalds. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marke…
 
The one where Daryl interviews Jay from Broken Heart Love Affair. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE today. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, …
 
The one where Shelley interviews Shannon from Medallia. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital mar…
 
The one where Darian interviews Tom from Small Business BC. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital…
 
The one where Darian interviews Lisa from Telus. To learn more about TELUS’ leadership in social purpose and the remarkable outcomes the company is enabling in communities across Canada, check out telus.com/socialimpact. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Aca…
 
User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing. In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow: 1. What video games can teach…
 
The one where Shelley interviews Sandhya from Everything Wine. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digi…
 
The one where Ted interviews Stephen from MAPLE. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing …
 
The one where Darian interviews Marc from The Glorious Company. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new dig…
 
Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships. That’s where Adam Marx, founder of The Zero T…
 
The one where Ted interviews Matthew from Uber Canada. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital mark…
 
The one where Ted interviews Dan from the Canadian Federation of Independent Business. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need…
 
The one where Shelley interviews Lauren from Square. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital market…
 
The one where Ted interviews digital marketing strategist and professor, Martin Waxman. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they nee…
 
The one where Darian interviews Alexandria from Truly Lifestyle Brand. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a …
 
You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product. In episode 149, you’ll learn from Roxine Kee, a content writer specialist: Why templates…
 
The one where Daryl interviews Bibi from Bibi Buzz. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketi…
 
The one where Ted interviews Christine from Doug and Partners Inc. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new …
 
The one where Daryl interviews Ramli John, author of the book Product-Led Onboarding. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need …
 
The one where Darian interviews Miranda from Thinkific. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital mar…
 
Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: 1. Successfully rebranded ContentMarketer.io to Mailshake 2. Drove 100k+ organic visitors with content marketing 3. Genera…
 
The one where Shelley interviews Nicole from Meltwater Media Monitoring and Social Media Platform. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certificatio…
 
The one where Darian interviews Rena from Sodastream. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marke…
 
The one where Darian interviews Bill from Newterra Marketing Consulting. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into …
 
The one where Darian interviews Ivan from Spotify (for the 2nd time!). Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a …
 
Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work. In episode 147, you’ll learn: 1. How to prioritize ma…
 
The one where Darian interviews Jyll Saskin Gales, a Growth Marketer, expert on Google products and Jelly Academy instructor! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowl…
 
The one where Ted interviews Tamara from UnBounce. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketin…
 
Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to sca…
 
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