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Marketing News Canada

Marketing News Canada

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Canada's #1 show about all things marketing, advertising & communications hosted by: -Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR -Ted Lau, owner of digital marketing agency Ballistic Arts -Daryl Louie, Co-Founder and CEO of AntiSocial Media Solutions -Shelley McArthur-Everett, Founder & President, SMC Communications Inc. -Jyll Saskin Gales, Digital Marketing Consultant, Jyll.ca We’ve had guests from Google, LEGO, Spotify, Starbucks and th ...
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show series
 
The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at www…
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The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Market…
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The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And more! Sign up for the Marketing News Canada e-newslet…
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The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the…
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The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at…
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The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Mar…
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The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and tone Wendy's growth strategy in Canada Sassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Speci…
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The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling Her secret to career growth Newcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at www.marketi…
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The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spending Advertising advice for retailers around the holidays And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can …
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The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about: Christie’s journey to her position with Thinkific The keys to being a successful senior leader in marketing Future of Creator Economy and B2B Marketing And all things dijon mustard! Sign up for the Marketing News Canada e-newslette…
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The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about: Paul’s origin story and his journey to his role with Insider Intelligence Marketing in Canada vs. the US The future direction for Insider Intelligence (eMarketer) Canada And more! Sign up for the Marketing News C…
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The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about: Nick’s journey to his position at EA The recent EA SPORTS FC re-brand Future directions for EA SPORTS Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer…
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The one where Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about: Google’s use of AI The impact of AI on the marketing & advertising industry And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you eas…
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The one where Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about: The origin and purpose of the Business & Higher Education Roundtable (BHER) Advice on how sector councils can work with post-secondary institutions to address skills gaps The role of Continuing Education in career development The benefit…
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The one where Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about: Dani’s journey to working for Crayola The Crayola Factory And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages,…
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The one where Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about: Steve’s origin story AI trends in Market Research Accurate election polling and what it means for the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners U…
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The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about: How Graf-Martin Communications supports their clients The Table: a group of Canadian Christian women in positions of leadership and influence…
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The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about: Raven’s journey to her position with Tim Hortons Her favourite brands and trends right now Future direction for Tim Hortons And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for …
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The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about: What HiredHippo is doing to help great employers and qualified applicants find each other How HiredHippo differs from other recruitment platforms And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Speci…
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The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about: How to curate stories for Asian audiences The model minority myth The future of marketing with AI and the ethical questions we have to answer Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Ca…
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The one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about: The importance of “your people” when it comes to messaging and marketing Tips on how to set meeting rhythms to ensure marketers and other members of the organization stay in sync How to pivot an organization and keep marketing agile Sign up for the Marketing News Canad…
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This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023 Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required,…
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The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about: Social Media Marketing, it’s effects on mental health, and what we can do about it How to help Indigenous women get into the technology space And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketi…
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The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about: Jacqueline’s journey to her current position with Destination BC Volunteering for the BC Chapter of the American Marketing Association Recent trends and changes in marketing And more! Sign up for the Marketing News Canada e-newsletter at www.marketing…
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The one where Darian chats with Author, Stephen Shedletzky, about: His new book: Speak-Up Culture: When Leaders Truly Listen, People Step Up The pillars of Speak-Up Culture How leaders can foster Speak-Up Culture within their organization And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer fo…
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The one where Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about: Jodi’s role with Indeed Canada Indeed Canada’s new framework and how it benefits employers What employers can do to get better qualified candidates What job-seekers can do to find more well-suited jobs Sign up for the Marketing News Canada e-newsletter at w…
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The one where Sydney chats with Xavier Mufraggi, CEO of SVN International about: How Xavier started out in marketing at Kraft Foods His move to SVN International, a commercial real estate firm Xavier’s advice for CEOs and being successful in business And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Spec…
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The one where Darian chats with Shani Gwin, Founder of pipikwan pehtakwan about: How the business got its name and the meaning behind it The work pipikwan pehtakwan did with The Juno Awards of 2023 Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clients And more! Sign up for the Marketing Ne…
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The one where Darian chats with AJTibando, Co-Founder and Chief Strategy Officer at Palette Skills about: What “upskilling” is The origin of Palette Skills and their SalesCamp program And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you…
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The one where Darian chats with Bryan Segal, Senior Vice President at Comscore about: What Comscore does in Canada and globally How Comscore is different from other business performance measurement tools The Interactive Advertising Bureau (IAB) of Canada Bryan’s journey into marketing And more! Sign up for the Marketing News Canada e-newsletter at …
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The one where Darian chats with Jody Anderson, Strategy & Partnerships Advisor at First Nations Finance Authority about: What the First Nations Finance Authority does for Indigenous communities in Canada Inspiring success stories in Indigenous communities “Let’s Bond”, the FNFA Podcast Future hopes for the First Nations Finance Authority Sign up fo…
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The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about: The newly updated Gustavson Brand Trust Index Top ten trusted brands for this year Least trusted brands for this year How brands can become most trusted by consumers Predictions for n…
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The one where Darian chats with Seth about: His new book The Song of Significance Unique places to find inspiration The differences between leadership and management Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages,…
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The one where Ted chats with Panos from LearnWorlds about: How LearnWorlds is changing how companies learn online Using bootstrap marketing to grow a company to a global powerhouse servicing 130 countries AI disruption and what's next for learning and humanity The most unique online course offered on LearnWorlds! Sign up for the Marketing News Cana…
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The one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about: Their journey getting involved with the Digital Marketing Industry The importance of putting yourself out there and learning from failure What they look for when recruiting new employees Sign up for the Marketing News Canada e-newsletter at ww…
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The one where Ted chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about: How this project tells Indigenous stories differently than the past Tips for Marketing Researchers when working with Indigenous Communities Why this project is important on local, provincial and national levels Sign up for the M…
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The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about: The Gustavson Brand Trust Index How people develop trust in brands What Saul expects to see for this year’s study How brands can gain trust with their consumers Sign up for the Marketing N…
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The one where Darian chats with Steven from eSupply Canada about: How Steven started eSupply Canada to drive revenue to the Indigenous community. Qualities that leaders should have. eSupply’s future development program that supports Indigenous youth. What motivates Steven as a business owner. Sign up for the Marketing News Canada e-newsletter at ww…
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The one where Darian chats with Shirley from Wilfrid Laurier University about: How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook. The marketing textbook - it’s focus on sustainability and Canadian stories. The trends and changes Shirley sees in marketing education. Sign up for the Marketing …
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The one where Darian chats with Michael from Ipsos about: Michael’s beginning in political science studies and transition to market research Surveying to understand consumer needs and decisions How AI could change how we do market research Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketi…
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The one where Darian chats with Crystal from Wix about: What is SEO and Wix’s built-in tools and capabilities Crystal’s journey that led her to join Wix Crystal’s tips for speakers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build…
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The one where Chris chats with Shawn from BDC about: Shawn’s career journey in communications Actions BDC is taking to promote sustainability Supporting Indigenous students in their education and work BDC’s support of the mental health and wellbeing of entrepreneurs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. …
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The one where Darian chats with Sarah from Dentsu about: Advocating for journalism Understanding the fundamentals of processing information in the brain The lack of inclusivity and representation in data sets The two sides of attention in media: negative and positive Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.…
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The one where Darian chats with Denise from Colleges and Institutes Canada about: Who Colleges and Institutes Canada (CICan) serves as an organization Denise’s origin story and how she ended cup at CICan The rise of micro-credentials Denise’s advice for students Being on the board of Palette Skills Sign up for the Marketing News Canada e-newsletter…
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The one where Chris chats with Shane from The Professional Sales Academy about: How Shane ended up becoming a sales professional The differences between B2B selling and B2C selling Utilizing social selling Misconceptions about being a sales professional Shane’s advice for people wanting to get into B2B sales Sign up for the Marketing News Canada e-…
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In this episode of Marketing News Canada, Darian Kovacs hosted a special episode with JP Michel from SparkPath discussing how universities and colleges are integrating career development into their curriculum. Check out the video version of this chat here: https://www.youtube.com/watch?v=jiMzeKps4tc -- Sign up for the Marketing News Canada e-newsle…
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The one where Darian chats with Mike from Social Next about: The expansion of Social Next across Canada Social Next’s online community. The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for …
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The one where Darian chats with Annie from BDC about: What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneurs Annie’s career journey in communications and marketing. The best ways to keep yourself up-to-date with the latest news and trends BDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open d…
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The one where Cheryl chats with Jeremy and Ben from Google about: What is programmatic media and trends they expect to see How CTV will change over the years Understanding users and their consumer behaviour and adapting to it How AI will bring a greater demand of jobs to the industry Sign up for the Marketing News Canada e-newsletter at www.marketi…
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The one where Ted chats with Corinna from Creative Fire about: Tips on building your career in another country The pros and cons of working between working for multinational companies, middle market companies, and running your own consultancy Working in an Indigenous communications company as an Ally How AI is changing the field of Communications W…
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