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المحتوى المقدم من Petra Zink. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Petra Zink أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Trusted Authority - The Podcast
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المحتوى المقدم من Petra Zink. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Petra Zink أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!
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175 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2955804
المحتوى المقدم من Petra Zink. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Petra Zink أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest. Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry. And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!
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175 حلقات
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1 174. The Cheat Code To Exponential Career and Business Growth in Economy 4.0 14:03
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*Early Bird Launch Price* Trusted Authority: ______ Learn about the one skill that is crucial role in today's fast-paced, transparent, and hyper-competitive world (Economy 4.0): Skill stacking The Shift in Success Factors: Moving from technical expertise and 'doing the work' to influence, connection, trust-building - ultimatey 'winning the work'. Skill Stacking Definition: Adding strategic skills to amplify impact and future-proof careers. Why It Matters in 2025: The "One Plus One Equals Three" effect Confidence boost Future-proofing careers Building Authority Through Skill Stacking: Creating compounding content Effective communication and storytelling Cultivating executive presence How to Start Skill Stacking: Doubling down on existing strengths Adding skills that sell expertise (branding, marketing, sales) Learning by doing Combining skills for maximum impact Showcasing your skill stack Actionable Takeaways for Executives and Partners: Reflecting on content creation, communication, and presence Importance of trust in 2025's business landscape _______ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.…
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1 172. Spotting Trends Before They’re Mainstream: A Playbook for 2025 28:26
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Do you want to get ahead of the curve in 2025? In this episode, we break down how to spot trends before they hit the mainstream and turn them into real opportunities. It’s not about waiting for headlines or relying on luck—it’s about cultivating the right mindset, systems, and habits to see what’s coming next. By the end of this episode, you’ll have: ✅ A practical playbook to identify emerging trends before others see them. ✅ Real-world strategies to track signals, connect the dots, and act early. ✅ Insights from trend-creators like Steve Jobs, Elon Musk, and Jeff Bezos. Whether you’re an entrepreneur, executive, or partner in a firm, this episode will equip you to lead, innovate, and thrive in a rapidly changing world. Highlights: 5 Must-Know Trends for 2025 and how to leverage them: Hybrid Work and Human-AI Collaboration Trust as the New Currency The Rise of Micro-Influence and Niche Communities Collaboration Over Competition Personal Branding as the New Corporate Ladder Why human needs drive every major trend (connection, trust, and autonomy). How to spot trends early by tracking weak signals, understanding intersections, and identifying the adjacent possible. Real-world examples of early adopters who turned signals into game-changing opportunities. 🔗 Resources Mentioned in the Episode: Tools for Trend-Spotting: Google Trends Exploding Topics BuzzSumo Trend Hunter Practical Actions: Start a weekly research habit. Track niche communities and conversations (Reddit, Discord). Look for “weak signals” and test small ideas before the crowd catches on. 🎯 Next Steps: 1️⃣ Register for the 2025 Must-Know Trends Workshop 📅 Date: 17th January at 12 PM AEST Learn the 5 systems to amplify your authority, spot trends early, and drive growth. Sign Up Here: 2️⃣ Explore the Trusted Authority Program Position yourself as the go-to voice in your industry by mastering research, insights, and influence. Learn More Here: __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.…
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1 171. Workplace 2025: Trends, Transitions, and How to Lead in Changing Times [Gillian Kelly] 47:41
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Register for my free upcoming training on January 17th January on the topic of: The 5 trends in 2025 you need to know [and how you can position yourself strategically to amplify influence and drive growth ______________ Welcome to the first episode of 2025! 🎉 This week, we're diving into what the year ahead holds for careers, the workplace, and the skills you'll need to thrive. Joining me is Gillian Kelly, a Career Transition Coach, Master Résumé Writer, and Personal Branding Strategist with a wealth of expertise in navigating career pivots and understanding future work trends. Gillian and I discuss: The biggest career trends shaping 2025 and beyond. How the labor market has shifted post-2024, and what that means for job seekers. Essential skills for career transitions and future-proofing your professional path. The rise of AI, micro-credentials, and hybrid work models—and what they mean for your career. Whether you're navigating a career pivot, stepping into a leadership role, or simply preparing for the future, this episode is packed with actionable insights to help you succeed. Grab your coffee, hit play, and let’s kick off the new year with clarity and purpose! Key Topics Discussed: 🗂 The Evolving Job Market 2024 was a challenging "reset" year marked by economic uncertainty and layoffs. Insights into the unemployment rate, job mobility, and emerging opportunities in sectors like green jobs and AI. 🤖 The Impact of AI on Careers How AI is reshaping industries and skills. Why adaptability is now a critical career skill and how to leverage AI for job searches. 📚 Education & Upskilling The growing importance of micro-credentials and continuous learning. How staying curious can open new opportunities in a rapidly changing job market. 🛠 Career Pivots & Positioning Why positioning is everything in a competitive market. The importance of clearly articulating your transferable skills and value proposition. 🌍 Hybrid Work & Remote Trends Insights into Australia’s leadership in hybrid work models and the future of workplace flexibility. Top Takeaways: 1️⃣ Position yourself strategically: Make your value clear and relevant to hiring managers. 2️⃣ Stay curious: Continuous learning is essential for career longevity. 3️⃣ Leverage LinkedIn: Use it for networking, showcasing skills, and building relationships in new industries. Resources Mentioned: Jobs and Skills Australia: LinkedIn Learning: Free upcoming Masterclass: Connect With our Guest: 🌟Gillian Kelly: __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.…
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1 170. 5 Systems to Build Trust and Authority in 2025 27:02
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As we step into 2025, there’s one thing that will define success more than ever before: trust. In this episode, I share 5 powerful systems designed to help you scale trust and build an authority brand that sets you apart in the “Trust-Issue Economy.” From creating trust-driven content to owning your platform and becoming un-copyable in a world of AI-driven interactions, this episode is your playbook for thriving in 2025 and beyond. What You’ll Learn in This Episode 1️⃣ The Trust Triangle Framework: Why competence, connection, and consistency are the pillars of building trust. 2️⃣ The Authority Content System: How to create consistent, trust-building content without burning out. 3️⃣ The Authority Brand Blueprint: Questions you must answer to position yourself as the go-to in your field. 4️⃣ Scaling Trust with Systems: The importance of owning your platform and leveraging a trusted team. 5️⃣ The 2025 Edge: Why human-centered, trust-driven connections will outperform everything else in the AI age. Episode Highlights 🎯 The Trust Triangle Framework Competence: Deliver on your promises with results that matter. Connection: Authenticity builds relatability. Share personal stories to foster trust. Consistency: Show up regularly. Trust grows over time through dependable actions. Actionable Example: Sharing a personal story can transform your credibility and connection with your audience. 📈 The Authority Content System Focus on 3–5 key content pillars to build trust in your niche. Stick to the “Rule of One”: Ensure every post either educates, inspires, entertains, or builds trust. Batch content creation to stay consistent without feeling overwhelmed. Pro Tip: Schedule content creation every second Sunday—one non-negotiable day that keeps her content pipeline flowing. 💡 The Authority Brand Blueprint Go deeper than surface-level tactics like logos and taglines. Answer the critical questions: What do you stand for? What’s your unique perspective? What problem do you solve better than anyone else? What two worlds can you connect to create something unique? Insight: Combine expertise and interest to create a commercial opportunity. 🚀 Scaling Trust with Systems Own your platform with a podcast, blog, or YouTube channel where you control the narrative. Create scalable content and signature talks that resonate with different audiences. Delegate tasks to align your team with your vision for consistency and efficiency. 🔗 The 2025 Edge: Thriving in the Trust Economy AI is reshaping how we work and consume content. What sets you apart is your ability to build human-centered, trust-driven connections. To thrive: Be authentic and un-copyable. Share relatable stories. Stay consistent and always add value. Resources & Links Get the Free PDF Download: All the insights from this episode, neatly packaged for you to reference as you prepare for 2025. Take advantage of the Early Bird price for the Trusted Authority Program: Be the first to access the revamped program, bigger and better than ever, launching with live calls and workshops in 2025. Listen to Petra’s episode with Dr. Nadine Ostern on trust and leadership growth: Final Thoughts Trust is the ultimate currency in the evolving Trust Economy of 2025. If you implement these 5 systems, you’ll not only build trust but also establish yourself as the go-to authority in your field. Thank you for tuning into the final episode of the year. Wishing you success and momentum in 2025—let’s make it the year of trust!…
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1 169. Unlocking Opportunities in the Creator Economy: How The Rise of Creators Are Revolutionising Work & Business [Cathal Nugent] 43:25
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Long gone are the days when simply following a traditional career path was the key to success. With rapid changes in our economic, technological, and social landscapes, the future of work looks nothing like what we once knew. One of the most exciting shifts? The rise of the creator economy—a world where individuals can build audiences, monetize their expertise, and turn passions into thriving businesses. Today, we’re joined by someone who’s dedicated his business to helping creator founders access funding they need to scale their business: Cathal Nugent, founder of Creo, is joining me for - what I would say one of the best and most interesting interviews due to the novel insights and expertise he brings. Cathal brings a wealth of fascinating insights into how the creator economy is reshaping work, education, and entrepreneurship. We explore the differences between creators and influencers, the skills needed to succeed, and the realities of building a sustainable business in this dynamic industry. Guest: Cathal Nugent Founder of Creo Exchange Advocate for the creator economy and entrepreneurial innovation Connect with Cathal: Overview This episode dives into the evolving creator economy, shifting from traditional career paths to online entrepreneurship. Cathal Nugent shares his journey, insights into the funding challenges for creative businesses, and the rising importance of audience-driven strategies. We also explore the future of education, essential skills for creative founders, and emerging trends in content creation. Key Highlights 🎤 Introduction to the Creator Economy (06:07 - 08:13) The creator economy represents a fundamental shift from traditional careers to online entrepreneurship. Creators differ from influencers by building and monetizing their own audiences. Cathal discusses the "1000 True Fans" theory, which emphasizes that success doesn’t require millions of followers. 🚀 Cathal's Journey and Insights (08:13 - 12:25) Cathal predicts that the next generation of entrepreneurs will begin by cultivating audiences online. Audience feedback is crucial in shaping products and services. He highlights the funding gap for creative businesses and the need for financial tools tailored to this sector. 📚 Future of Education (12:25 - 16:12) Education is becoming decentralized, with online platforms offering more relevant learning opportunities. Cathal reflects on how self-directed learning shaped his career. Traditional education systems are struggling to keep up with the demands of a rapidly changing job market. 💡 Skills for Creative Founders (17:23 - 19:29) Transitioning from creator to entrepreneur requires a shift in mindset. Founders need to understand their revenue streams and remain adaptable. Cathal stresses the importance of launching owned brands and products to achieve financial independence. 📈 Challenges and Statistics in Content Creation (25:16 - 27:59) Content creation is a long-term game requiring years of consistent effort. Statistics reveal that succeeding as a creator is as challenging as becoming a professional athlete. The media landscape is shifting, with platforms like YouTube surpassing traditional TV viewership. 🔗 Future Trends and Opportunities (41:05 - 45:09) Content creation is poised to become a formal subject in universities, reflecting its increasing importance. Businesses must embrace organic content strategies to stay competitive. Community-driven approaches are vital for both creators and traditional businesses. Episode Takeaways The creator economy empowers individuals to monetize their expertise by building direct relationships with audiences. Success in content creation requires a mix of adaptability, consistency, and entrepreneurial skills. As content creation becomes mainstream, businesses and individuals must embrace community-building and audience-first strategies to thrive. Connect with Cathal Nugent Website: LinkedIn: __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.…
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1 168. Creating Space to Think: Planning and Running a Retreat—How to Recharge and Refocus, Either Solo or With a Small Group and get Ready for 2025 28:19
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Join my on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot: What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how to did my planning for 2025 and also share the different formats and runsheets you can use for your own retreat. Key Points Covered: 1. Why Consider a Retreat? Busy schedules often leave no room for thinking or planning strategically. Retreats help recharge creativity, gain clarity, and reset your mindset. Ideal for transitions, creative blocks, or refocusing on your vision. Not about luxury; it's about creating intentional space for reflection and planning. 2. Step-by-Step Retreat Planning Step 1: Set Your Intentions Identify your purpose: Recharge, make decisions, or brainstorm the next phase of life or work. Tailor the retreat’s structure to match your goals (e.g., solo reflection vs. group collaboration). Step 2: Choose the Right Location Select an inspiring environment away from daily distractions. Options: A beach house, cabin, or co-working space with a view. Balance: Quiet personal reflection vs. stimulating group discussions. Step 3: Design a Flexible Agenda Avoid overloading the schedule—leave space for unstructured moments. Suggested structure: Morning: Journaling, meditation, or physical activity (e.g., exercise). Midday: Reflection or solo brainstorming; review past performance and feedback. Afternoon: Focus on actionable plans and next steps. Evening: Unstructured time for relaxed conversations or personal downtime. Flexibility allows for deeper insights and spontaneous breakthroughs. 3. Tips for Maximising Retreat Outcomes Include activities that align with your intention (e.g., journaling, brainstorming, strategic planning). Use feedback (e.g., 360 reviews) and data to gain clarity on your goals. Solo retreats: Spend time reflecting on personal and professional growth. Group retreats: Facilitate meaningful discussions to spark collaboration. Special Ideas for Your Retreat Agenda Future Self Immersion Day: Visualise long-term goals and reverse-engineer the steps needed to achieve them. 360-Degree Reflection: Review feedback from peers or clients to uncover blind spots and areas for growth. Strategic Planning Sprint: Dedicate time to developing clear, actionable plans for the year ahead. Key Takeaways: A retreat is an investment in yourself and your vision for the future. You don’t need weeks—just a few intentional days can bring clarity and fresh energy. Make 2025 your most focused and inspired year yet by creating the space to think. __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority: From Technical Expert to Trusted Authority – Grab your copy 2. Join the waitlist for the new and revamped Trusted Authority program (kick off in 2025): 3. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 4. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 5. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 6. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.…
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1 167. Make Work Meaningful: How to Create a Culture That Leaves a Legacy [Prina Shah] 36:26
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In today’s world, finding meaning in our work can be tough, especially with so much uncertainty about the future. But what if the answer is simpler than we think and there is a blueprint to follow to turn your job into your legacy. Great news! We have , the author of Make Work Meaningful, with us today. In her book, she shows us how to create more fulfilling and purpose-driven roles for ourselves and our teams. From tackling remote work challenges to offering practical tips for leaders, she helps us build workplaces that perform well and give people real purpose. Let’s dive into how we can make work meaningful, no matter what the future holds! is a globally recognised consultant, coach, facilitator, MC, and speaker. known for her expertise in transforming workplace cultures, leaders, and teams. She is the Author of Make Work Meaningful: How To Create A Culture That Leaves A Legacy – one of the most practical books to help you take charge of your career and your workplace culture. As the host of the "Ways to Change the Workplace Podcast” and with over 20 years of experience in human resources, she has a proven track record in creating meaningful organisational change. Inspired by her father's struggles as a migrant worker and witnessing firsthand the negative impact of work on her home life, Prina has dedicated her career to creating thriving workplaces. She holds a Bachelor of Science in Sociology and Social Psychology from Loughborough University and a Diploma of Professional Coaching from the Australian Institute of Management. Prina's vibrant energy and genuine passion for people make her a beloved figure in her field. She brings a unique blend of wisdom, empathy, humour and practical solutions to every project she undertakes. Whether you’re an executive, a leader, a team member, or an aspiring change agent, this hands-on practical book is your companion for crafting a career that transcends success and leaves a ripple effect of positive culture and change and __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.…
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1 166. Navigating Uncertainty—How to Make Decisions When You Don’t Have a Clear Next Step 13:52
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Navigating Uncertainty—How to Make Decisions When You Don’t Have a Clear Next Step If you’ve been feeling a little uneasy about what’s next, you’re not alone. 2024 has been a whirlwind of change—business exits, mergers, leadership shifts, and career pivots. I’m hearing from so many people in my network who are in the same boat—successful, driven, but suddenly unsure about where to go next. This episode is for you if you’ve hit a crossroads and the next step isn’t as clear as it used to be. We’re going to talk about navigating uncertainty and making decisions when everything feels… well, foggy. I’ve been there, I’ve worked with clients who’ve been there, and together, we’ll unpack what it takes to keep moving forward when there’s no defined path ahead. Let’s dive in. ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 165. The Trust Equation: Transparency and Transformation in Human-AI Collaboration 32:14
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There's one aspect that’s invisible, intangible, and yet at the core of everything we do—including this very podcast and the programs I’m developing: trust. Not just trust in people, but now, with AI and other smart tech becoming such a big part of our lives, trust in the digital world as well. The way we build and rebuild trust has transformed. And to help us navigate this crucial topic—and explore how businesses and leaders can thrive in today’s trust-driven economy—we’re joined by Dr. Nadine Ostern. Dr. Ostern has just released her latest research, the Omni-Trust in Retail report, which dives into how trust is built (or broken) in a world where devices and algorithms constantly make decisions on our behalf. Her insights show why transparency and choice are essential, especially in tech-heavy spaces like retail. Dr. Nadine Ostern leads the Trusted Enterprise research theme at Queensland University of Technology’s Centre for Future Enterprise, focusing on trust in technology, particularly human-AI collaboration. As the Cisco Chair in Trusted Retail, she spearheads research on trust experience (TX) design, helping organizations actively build trust in tech- and data-intensive environments. Prior to joining QUT, Nadine held academic positions in Germany and Switzerland. Her research has been published in leading journals and conferences in the field of management information systems, and she serves in editorial roles within her discipline. Get ready to be fascinated by the insights Dr. Ostern shares as we dive deep into this topic, exploring not just the surface-level ideas but the core dynamics of trust in technology and business. The Trust Equation in Technology – Discover how transparency drives trust in human-AI collaborations and why it’s central to business success. Omni-Trust and Consumer Control – Learn why giving customers a sense of choice strengthens relationships and trust, especially in tech-reliant sectors like retail. Building and Rebuilding Trust – Explore actionable steps for leaders to build and, when necessary, restore trust with customers, teams, and stakeholders. Transparency in Practice – Understand what genuine transparency looks like in the digital age and how leaders can balance openness with security. Universal Trust Principles – Find out how leaders across various industries can apply these trust-building concepts to foster stronger business connections. Download the Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024: Connect with Dr. Nadine Ostern on LinkedIn: ________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 164. Life After Career or Business Exit 19:39
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SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: ___________ 2024 has been a year of major transitions—from founders exiting their businesses, M&As reshaping agencies, to C-suite leaders stepping down and athletes facing non-renewed contracts. If you’re considering a career pivot or navigating a big change at the moment, you’re not alone— I’m right there with you. In this week's episode, we explore what happens after you’ve reached the peak of your career and stepped away from a high-profile role or successful business because hardly anyone talks about the emotional roller coaster you're going through and how to decide what's next. We’ll dive into: The emotional rollercoaster post-exit: why the transition can feel disorienting and the mental challenges that follow. Rebranding yourself: how to leverage your experience to shape a new, impactful identity. Crafting your next chapter: real-life examples of entrepreneurs and leaders who successfully pivoted post-exit. Building a personal brand: why your unique value proposition isn’t tied to a title anymore and how to be seen in your new role. The power of experimentation: embracing trial and error to find your new path. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 163. From Corporate to Council: The Power of Saying Yes [Danita Parry] 37:17
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If you think bold decisions like career changes require taking big risks, think again! It’s all about taking calculated risks based on self-awareness, being aligned with your partner, and having a clear sense of purpose and motivation behind why you're embarking on this journey. This is exactly what we explore in this episode with Danita, the newly elected Councillor for Brisbane’s Marchant Ward, shares how she transitioned from a corporate career in communications and media relations into the world of politics, proving that bold moves don’t always require giant leaps. In this episode, we cover: Recognising career opportunities that align with your values and goals The importance of self-awareness in making calculated, confident decisions Strategies for overcoming imposter syndrome and doubt in leadership Balancing career changes with personal responsibilities, including motherhood Danita’s vision for [and insider insights] to Brisbane’s growth and sustainable development Danita’s journey is a testament to the power of transferable skills and saying "yes" to the right opportunities. Whether you’re considering a career pivot or looking to enhance your leadership, this episode is packed with insights to help you take bold steps without unnecessary risks. Connect with Danita on LinkedIn: Connect with Danita on Instagram: SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: ____________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 162. 3 Things You Get Wrong About Personal Branding in 2024 16:36
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Intro: The second you stand still, you are already falling behind. This is how I’m feeling right now—it's time to make big changes. The world is evolving, and so are key players. Maybe I’m just me being in my own bubble, or maybe it’s a sign of the times, but lately, I’ve noticed significant shifts: C-suite executives and founders are leaving their organisations, startups are merging with bigger companies, and established professionals are either experiencing layoffs or taking the plunge into new ventures. A notable trend is founders who, after cashing out and taking a break, are ready to dive back into the game—because doing nothing gets old quickly, especially for high performers. Whether you’re in transition or just observing, today’s episode will cover the biggest mistakes people make in personal branding so you can avoid them and get it right from the start. ====== It may just be my feed, but I’ve noticed an explosion of personal branding content on LinkedIn lately. While building a presence is key, it’s not just about being visible; it’s about being strategic and positioning yourself effectively. Understanding the fundamentals of leveraging your brand is what makes or breaks your efforts. So, let’s dive into three common misconceptions about personal branding that can easily lead you off track: 1. Being in the Spotlight vs. Shining the Spotlight Why This Matters Now: With AI and automation reshaping content production and consumption, your originality—your unique story, experiences, and personality—has become a key differentiator. Audiences are more discerning, seeking leaders who stand for something meaningful, rather than just self-promotion. In a competitive world, it’s easy to think personal branding is about being the center of attention. Particularly in Australia, where there’s a concern about being seen as 'too much' or overly self-promotional, the idea of personal branding can be daunting. However, effective personal branding is not about being self-centered but about shining a light on what truly matters: your cause, company, or ideas. A common struggle is a lack of clarity about what you want to be known for or an absence of a solid framework to showcase your expertise. Without clear direction, you risk falling into the trap of producing unfocused content that doesn’t resonate. Example: If you’re working on a new digital tool, create content that explains its benefits and how it can solve specific problems for your audience. Action Steps: Define Your Purpose: Clearly articulate the mission or cause your personal brand represents. Tell Stories: Connect past experiences with future goals. Share anecdotes that illustrate your impact and values. Micro-Narratives: Share small, relatable stories that connect with your audience personally. These can be daily experiences or small victories that reflect your values and mission. Value-Driven Content: Focus on providing tangible value. Share what you’re currently working on and how it can help others, making your content more engaging and relevant. 2. Time Management Why This Matters Now: In today’s fast-paced and unpredictable world, waiting until you "need" a strong personal brand is a luxury you can’t afford. Building your brand consistently and strategically ensures that you’re never caught off guard and that you’re always ready to take advantage of new opportunities or navigate unexpected challenges. You don’t start with building your Personal Brand when you need to [aka you’re exiting a business and plan for a career pivot or new business venture, your role looks like it will be made redundant, you’re launching a new offer, you name it]. Strategic timing is essential because otherwise it can backfire on you as people can see through those intentions. By consistently investing in your brand, even when things are going well, you avoid the panic that comes with sudden shifts. It’s about building a brand that’s resilient and adaptable, ready to pivot when necessary. I’ve been saying for many years [and very likely many years to come] that your personal brand is one of your most valuable assets, and like any asset, it requires regular attention and maintenance. By building your brand continuously, you create a resilient and adaptable identity that can weather sudden shifts and pivot when necessary. You also don’t just work out for a week intensively if you want to have a healthy and strong body. You make it part of your life and lifestyle and also experiment occasionally with new ways to train to not only keep yourself interested and motivated but also your body is a bit of a shock to the system. Example: If you’re an executive considering a career pivot, start building your personal brand by sharing insights relevant to your new industry. By the time you make the switch, you’ll already have a presence in that space. Action Steps: Proactive Branding: Treat personal branding as an ongoing process rather than a one-time project. This ensures you’re always prepared for changes. Consistent Content Creation: As Priestley advises, regularly produce content that reflects your values, expertise, and personality. Maintain a steady flow of valuable insights without overwhelming yourself with daily posts. Networking and Relationships: Priestley emphasizes that personal branding extends beyond online presence. Engage consistently with your network, attend events, and collaborate with others in your field. This ongoing relationship-building reinforces your brand’s presence and adaptability. 3. Not Thinking Like a Media Company Why This Matters Now: No matter the industry or profession you are in, it’s competitive and loud. Everyone has [or claims anyway] to have and be the best in [you name it]. So how do you decide which and who actually shares the same values as you, has an angle that resonates with you based on what you want to achieve and most importantly- who you also like and trust because you simply gel. This and more is what content allows you to showcase. Think about it - in the end, it always starts with communication and conversation. Content is what starts a relationship in 2024 and beyond, given we live in a digital-first world. Creating content also allows you to do research on steroids and tune in to the conversations that are happening, social listening to topics and concerns your current or future target audience has and with that, be ahead of refining their messaging. This is what makes you stay relevant as well as lead the conversation for what you want to be known for. Example: Write guest posts for industry blogs or participate in interviews on relevant podcasts to expand your visibility. Action Tips: Know Your Positioning: Many struggle with content creation due to a lack of clarity about their stance. Define your point of view and content pillars to guide consistent content development. Content Calendar: Plan consistent content in advance. Use a calendar to align your insights with current events and discussions, ensuring relevance. Engagement Strategy: Social media should be a two-way street. Engage with your audience, respond to comments, and participate in conversations to build relationships. Long- and Short-Form Content: Use different platforms effectively. Use social media for awareness and conversations, while leveraging platforms like podcasts or blogs for deeper engagement. 3rd Party Collaboration: Boost credibility and reach by collaborating with others. Guest on podcasts, speak at conferences, or contribute to industry publications to expand your visibility and social proof. Conclusion Personal branding isn’t just about self-promotion; it’s about strategically positioning yourself to make a meaningful impact. By addressing these misconceptions and implementing the action steps, you can refine your brand and enhance your presence. Stay tuned for more expert insights and keep building your brand with purpose and authenticity! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 161. The Green Collar Jobs: Green Careers with Purpose and Profit [Anna Sidoti] 48:55
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If you've been thinking about how you can leverage your skills and experience to not only make money but also to do good and give back (to people and the planet) - this episode is for you. Having global sustainable development goals is excellent as it focuses on what really matters and sets the Northstar, but without the support of people contributing to achieving the goals, they won't amount to much. That's why today's conversation is so important. We're diving into the world of green careers - exploring what they are, the skills needed, and how you can transition into one, whether you're an individual looking for a career change or a company wanting to upskill your workforce. Our guest is , a career transition coach and sustainability expert who has made it her mission to help people align their work with their values and make a positive impact on the environment. With a background in science and education, Anna brings a unique and pragmatic perspective to the table. She understands the importance of scientific literacy, research, and networking in navigating the evolving landscape of green careers. Throughout this insightful conversation, we'll cover: Defining green careers and understanding their various aspects The essential skills and qualifications for transitioning into these roles How to leverage your existing experience without starting from scratch Why companies should invest in green skills and career opportunities Strategies for building a personal brand and standing out in the job market Upcoming trends and how to prepare for the changing job m So whether you're a professional looking to make a career pivot or a company looking to build more sustainable practices, this episode is packed with valuable insights and practical advice. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 160. Influence vs Authority: Navigating Leadership in Today's Market 29:38
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Have you noticed the same key trend that is flooding my feeds and DMs? High-profile C-suite leaders and founders transitioning at their career peaks. This shift highlights the difference between authority due to title and influence through trust and transparency. Key Insight: Traditional hierarchies are flattening, digital-first interactions are the norm, and professionals are embracing gig work and entrepreneurship. Understanding this shift is crucial for leading in today's world. Defining Influence and Authority in a Digital Era Influence now is about building a digital footprint, engaging with your audience, and staying relevant. Authority comes from demonstrated expertise, consistent value delivery, and trust. Actionable Steps: Personal Brand Audit: Ensure your digital presence aligns with your goals. Network Assessment: Evaluate if your connections support your influence-building efforts. Content Strategy: Showcase your expertise and personality. Regular Engagement: Interact with your audience through comments, live sessions, or Q&As. The Rise of Digital Leadership and the Gig Economy Digital leadership involves using platforms like LinkedIn to shape public perception and influence. It's about leading industry conversations and building communities. Actionable Steps: Master Collaboration Tools: Enhance team communication. Engage in Social Listening: Understand your audience's interests. Virtual Sessions: Discuss trends and brainstorm content ideas. Trend-Based Content Strategies: Create content addressing emerging trends. Community Engagement: Use platforms to share content and foster interaction. Balancing Influence and Authority in Flatter Hierarchies Leadership is now about earning trust and influence, regardless of title. Leaders must solve complex challenges and lead with openness and empathy. Closing Thoughts: Leadership in 2024 and beyond is about agility, adaptability, and influence. Whether building your business or leading a team, learn to influence and earn authority through trust and expertise. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
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1 159. The Now, The Next, and The New in Cybersecurity [Jon Luthje] 28:05
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There is one topic that keeps most executives up at night and that is the increase of and the severity of Cyber attacks. In 2023 alone, there were over 2,200 cyber attacks per day, which means there is an attack happening somewhere in the world every 39 seconds. These aren't just random numbers; they represent real threats to our businesses, our data, and our digital infrastructure and reputation. The stakes have never been higher, and the landscape has never been more complex. Every day, we're exchanging massive amounts of information, from sensitive customer data to proprietary business strategies. And just like gold, our data is highly valuable and highly vulnerable. As C-suite leaders, understanding and protecting this asset is crucial to maintaining trust, compliance, and competitive advantage. This is why we are joined by someone who’s been living and breathing this topic long before it was in such demand: is this weeks guest and he is a global cybersecurity strategist and Chief Information Security Officer (CISO) with over 30 years of experience, specialising in holistic cybersecurity strategies and digital transformations across various sectors, including healthcare, tourism, consulting, retail, and engineering. A stand out certainly is his collaborative leadership, cost-effective solutions, and significant achievements in reducing security risks and aligning digital capabilities with business requirements. In this interview, we cover: Understanding Cybersecurity Complexity Career Insights and Recommendations to get into CyberSecurity The Essential Qualities and Traits for Success in cybersecurity are technical skills, analytical thinking, and problem-solving abilities, curiosity, perseverance, and effective communication. Practical Advice for Organisations and Individuals on how to protect themselves in the most effective way Connect with Jon on LinkedIn: _______________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.