Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Please EXCUSE US as we had the ghost of starscream-inator haunting us during this episode. Plagued with audio technical difficulties the TAP Crew get through four episodes of Transformers Animated. Steve helps the Predacons as they rise, we find human errors everywhere, and finally we fly through the Decepticon Air! Geeks: Mike “TFG1? Blanchard Steve ...
Please EXCUSE US as we had the ghost of starscream-inator haunting us during this episode. Plagued with audio technical difficulties the TAP Crew get through four episodes of Transformers Animated. Steve helps the Predacons as they rise, we find human errors everywhere, and finally we fly through the Decepticon Air! Geeks: Mike “TFG1? Blanchard Steve ...
So we have re-disposed of the Decepticon’s exit our heroes through the front door stage right! In Episode 20 of Transformation Animation Podcast, Steve, Mike, Michael, and Kevin put a exclamation point on the Transformers podcast coverage for now. However there is a surprise at the end of this episode. Mark your calendars for September ...…
Almanacs you say? That’s right in the second to last episode of TAP we cover both volumes of the Transformers Animated Allspark Almanacs! Geeks: Mike “TFG1″ Blanchard Steve “Megatron” Phillips Michael “PecanCtMichael” Wilson Subscribe to us using iTunes or use any other podcatching client by using: http://feeds.feedburner.com/TransformationAnimation Download TAP_EP19.mp3…
In Episode 18 PecanCtMichael, Spada The Baltmatrix, and TFG1Mike talk about the TFA Toys that were never released here in the US. We also mention the Botcon 2011 Exclusives. Geeks: Mike “TFG1? Blanchard Michael “PecanCtMichael” Wilson Spada The Baltmatrix Subscribe to us using iTunes or use any other podcatching client by using: http://feeds.feedburner.com/TransformationAnimation Download TAP_EP18.mp3…
Even though the TFA Toyline has been dead for while, we here on TAP HAD to talk about the toys. So join TFG1Mike, PecanCtMichael, and Spada The Baltmatrix as they go wave by wave, and talk about the entire Transformers Animated toyline. Geeks: Mike “TFG1? Blanchard Michael “PecanCtMichael” Wilson Spada The Baltmatrix Subscribe to us using ...…
And… Here… We… Go! In Episode 16 OptimusSolo returns from Cybertron as the fearless foursome of TF Podcasters recap Season 3 of Transformers Animated! Tune in and TAP Out! Geeks: Mike “TFG1? Blanchard Steve “Megatron” Phillips Michael “PecanCtMichael” Wilson Kevin “OptimusSolo” Thompson (Cybertronian Correspondent) Subscribe to us using iTunes or use any other podcatching client ...…
Episode 15 is upon us. This is the end of Transformers Animated Season 3. As we find out why Fanzone hates machines, and what exactly is Megatron’s true Endgame. Get your TAP On for one last cartoon go round!! Buy GCRN Stuff From Zazzle & SpreadShirt Geeks: Mike “TFG1? Blanchard Steve “Megatron” Phillips Michael “PecanCtMichael” Wilson Kevin “OptimusSolo” ...…
Please EXCUSE US as we had the ghost of starscream-inator haunting us during this episode. Plagued with audio technical difficulties the TAP Crew get through four episodes of Transformers Animated. Steve helps the Predacons as they rise, we find human errors everywhere, and finally we fly through the Decepticon Air! Geeks: Mike “TFG1? Blanchard Steve ...…
In Episode 13 of TAP there is no shortage of really bad innuendo. The dark humor is at an all time high as we find out if three’s a crowd, the sting of thy wasp, and the fury of the five servos of doom! So Tune in as we talk more Transformers Animated! A ...
The guys sit down and discuss the premiere of Transformers Animated Season 3 in the Three Parter Transwarped. Quite possibly one of the shortest episodes in TAP history however it is a good one. The guys almost slip totally into their dark TBU discussion style but regain their composure later. Check it out! Geeks: Mike “TFG1? Blanchard ...…
Here’s the Season 2 Transformers Animated recap!! Join the four hosts as they tell you what they liked, hated, and found ok in TFA Season 2. Plus TFG1Mike tries to be Blurr!!!!! Geeks: Mike “TFG1? Blanchard Steve “Megatron” Phillips Michael “PecanCtMichael” Wilson Kevin “OptimusSolo” Thompson (Cybertronian Correspondent) Subscribe to us using iTunes or use any ...…
Spongebob, Starscream, and so much more!!!! Join PecanCtMichael and TFG1Mike as they spend some time with the infamous Tom Kenny! Geeks: Mike “TFG1″ Blanchard Michael “PecanCT” Wilson Subscribe to us using iTunes or use any other podcatching client by using: http://feeds.feedburner.com/TransformationAnimation http://feeds.feedburner.com/TooncastBeyond Download TAP_INT-TKENNY.mp3…
We have reached the halfway mark of Transformation Animation Podcast. There are only ten episodes left! We start the show off on a emotional note, as one of the most loved TF fans passed away. Then we find out why Sari is Home Alone and how bridges that are too close bring season 2 to ...
Episode 09 is here! Join TFG1Mike, Steve/Megatron, and PecanCtMichael as they delve into fists filled with energon, then we drive an SUV, attend boot-camp, and celebrate Black Friday. We get really dark in a few parts of this episode you have been warned!! Geeks: Mike “TFG1? Blanchard Steve “Megatron” Phillips Michael “PecanCtMichael” Wilson Kevin “OptimusSolo” ...…
In Episode 08 the TAP crew finds themselves covered in GARBAGE!!!! As Wreck-Gar Dares To Be Stupid, then we discover the Velocity of the Blue Racer, and close the show with the rising of the Constructicons. So sit back relax GET TAPPED as we Get Our TAP On! Bumblebee Skating Reminded TFG1Mike Of Tom & ...…
We are Gettin our TAP On as we start Season 2 of Transformers Animated. We meet the Elite Guard, the headmaster returns, as we accomplish our mission in giving you our thoughts on the first three episodes of TFA Season 2. Check out the Interview With Phil LaMarr for his Scatman impression. Check out PecanCtMichael’s ...…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.