Season 4 - Episode 13 | The Inner Work of Innovation: From Thai SMEs to Systems Thinking with Ajjaree Limpamont (Thailand)

Thriving in the Age of Disruption

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Host
Dr. Ramesh Ramachandra – Founder of Talent Leadership Crucible
Guest Speaker
Dr. Ajjaree Limpamont, Assistant Professor, Entrepreneur, and Consultant in
Innovation Management and Strategic Marketing
Key Themes Explored

Entrepreneurial Mindset as a Way of Solving Problems
Ajjaree shares how her entrepreneurial journey began in her family
business—where resource constraints demanded creativity and resilience. She
sees entrepreneurship not just as building businesses, but as creating value with
purpose, grounded in empathy and impact.

Strategic Marketing & Innovation Management
From consulting with local Thai businesses to helping global clients enter
ASEAN markets, Ajjaree emphasizes problem definition, listening, and
design thinking. Innovation, for her, isn’t invention—it’s about finding new,
efficient, and inclusive ways to solve real problems.
“In innovation management, impact matters more than novelty. If it doesn’t
change something for the better, it’s not innovation—it’s just an idea.”

Sustainability in Entrepreneurship
Ajjaree reframes sustainability as something that lives in local ecosystems and
long-standing practices—especially in Thai SMEs that have endured for
generations. She challenges the idea that sustainability is only for large
enterprises or global agendas.
“Sustainability is already in the DNA of many small businesses—we just didn’t
always call it that.”

Modern Business Models for the VUCA World
Ajjaree walks through examples of Thai SMEs shifting to subscription models,
platform plays, and tech-enabled scalability, showing how tradition and
innovation can coexist—and how technology can help elevate human-centered
business.

Crisis-Ready Mindset: Pause, Reflect, Reframe
Her personal practice for navigating crises is a straightforward 3-step
process: Pause. Reflect. Reframe. In the face of fear, Ajjaree emphasizes
acceptance and perspective—not resistance.
“Fear will visit everyone. But if you sit with it, reflect, and reframe, you can
ride the wave instead of being crushed by it.”

Simplicity, Spirituality & Emotional Intelligence
Ajjaree brings a calming, spiritual lens to the conversation. She discusses the
importance of daily rituals, morning routines, and conscious awareness in
cultivating long-term resilience and emotional clarity.

🗓️ Upcoming Events:

. Sustainable Success for Collective Advantage, (SSCA) Program

• Singapore | 26 to 28 November 2025
• Vietnam | 3 to 5 December 2025

Thriving in the Age of Disruption with Dr. Ramesh Ramachandra
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