Stand Out in a Competitive Market: How Ads Can Help You Get Noticed

This Is Small Business

How can the right ad strategy help your business stand out in a crowded market? Just ask Kyle Goguen and Garrett Gosselin, the co-founders of CRBN Pickleball, who transformed their passion for pickleball into a thriving brand by leveraging the power of Amazon Ads. Discover how the right advertising helped them showcase their unique brand identity and stay ahead of the competition. Whether you're new to advertising or looking to fine-tune your approach, you’ll walk away with actionable lessons on maximizing your ad spend, using Amazon ads to increase brand awareness, and converting potential customers into loyal fans.

Learn the importance of testing and refining your ad strategy, how to use data-driven insights to optimize campaigns, and why it’s crucial to tell your brand’s story through ads.

In this episode, you'll discover:

(1:08) How Garrett came up with CRBN pickleball

(2:33) How to find the perfect business partner by combining complementary talents, just like Garrett and Kyle did to build CRBN Pickleball.

(4:35) How to stand out in a competitive market by creating a strong brand identity. CRBN's "Southern California" vibe helped them break through the noise — how can your brand story do the same?

(6:58) Why incorporating Amazon Ads into your marketing strategy could be the game-changer your business needs.

(8:41) How CRBN used data to track the results of their ad campaigns and how you can implement that.

(11:11) Why you should embrace experimentation and data analysis to continuously improve your Amazon Ads strategy and how those insights can shape other areas of your business

Watch full episodes of Rising Stars by Amazon Ads here: thisissmall.biz/crbn