Turning Tactics into Teaching: A Veteran’s Journey to Gamifying Science

This Is Small Business: Behind the Buy

From a chaotic childhood to joining the military at 17, this entrepreneur discovered the therapeutic power of science and gamified it. In this special Veteran's Day episode of This is Small Business, John Coveyou, founder and CEO of Genius Games, a science-based board game company that has sold over half a million units worldwide, shares his journey. He discusses how military principles shaped his entrepreneurial mindset and led him to create engaging educational games. John shares the pivotal moment that inspired his first game and how crowdfunding transformed his hobby into a successful business.

In this episode you’ll discover:

(0:00) How various business principles overlap with lessons learned in the military.

(1:50) John explains how his interest in science helped him cope during tough times in the military.

(2:59) While teaching chemistry, John noticed that his students were intimidated by the subject, sparking his idea for a game.

(03:09) John connects the excitement of gaming to learning science and decides to create a game.

(3:50) John details his early experiments with game mechanics and his journey through game design clubs.

(4:12) How feedback from play-tests led to the creation of John’s first game and the push to publish it.

(4:49) John discusses how his crowdfunding campaigns validated his business idea and led to further success.

(5:37) The moment John decided to leave his engineering job and pursue his passion full-time.

(7:20) John explains the After Action Review process and how it encourages continual improvement in business.

(12:35) The power of perspective in entrepreneurship, transforming challenges into opportunities for growth.