102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential.

Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”, and the harm caused by platforms designed to keep us scrolling.

Instead, Jules shares her own experience of building a business without social media - instead through referrals, Google, and her podcast - proving that clients can and do come from outside of social feeds. She explores why your website, podcast, email list, and relationships are far more powerful long-term assets, and how they can bring clients to you for years after you publish.

Key Takeaways:

• The problem with social media: It’s borrowed ground, algorithms change, and posts disappear within 24 hours.
• Where clients really come from: Referrals, relationships, networking, and Google often outperform endless posting.
• Content that lasts: Podcasts, websites, blogs, and email lists keep working long after you create them.
• The myth of “free” platforms: If you’re not paying, you’re the product - platforms profit from your time and attention.
• Why women face more friction online: Bias in platforms means women’s voices are more likely to be silenced or attacked.

If you’ve been questioning whether social media is truly working for you, this episode will help you rethink where to put your energy and focus on assets you control.

Resources mentioned in this episode:

• Join The Website Growth Club
  - step-by-step guidance, monthly training, and live Q&As to help you make your website your hardest working team member.
• Book a 1:1 Website & SEO Intensive
  - shift your focus into content and assets you own, with personalised support from Jules.

Related Episodes:

• Episode 096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing
• Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

Don’t forget to subscribe to The Website Success Show for more practical tips on websites, SEO, and growing a business beyond the scroll.

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فصول

1. 102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting (00:00:00)

2. Introduction - The Social Media Trap (00:00:21)

3. The Problem with Building on Borrowed Ground (00:01:18)

4. The Truth About Where Clients Come From (00:02:46)

5. The Hidden Cost of Content Creation (00:06:01)

6. Your Website vs Social Media (00:08:35)

7. Social Media is Not Free (00:09:51)

8. Gender Bias in Social Media (00:11:50)

9. Focus on What You Own (00:13:12)

10. The Power of Relationship Building (00:16:09)

11. Conclusion - Making Social Media Optional (00:19:58)