101: Is Your Website Saying What Clients Really Need to Hear?

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients.

After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral.

Key Takeaways:

• Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.
• The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.
• Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.
• AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.

If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike.

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1. 101: Is Your Website Saying What Clients Really Need to Hear? (00:00:00)

2. Introduction and Context (00:00:21)

3. Website Analysis of Solicitor Firms (00:00:41)

4. AI Research and Trust Signals (00:01:47)

5. Missing Elements in Legal Websites (00:02:45)

6. Importance of Highlighting Specialist Expertise (00:03:44)

7. Value of Word-of-Mouth Recommendations (00:04:49)

8. Effective Website Communication (00:05:43)

9. SEO and Search Visibility (00:07:57)

10. Website Improvement Tips (00:09:26)

11. Call to Action and Services Offered (00:10:04)