36: The 3 Website KPIs Every Marketer Should Be Tracking

The Web Canopy Studio Show

What metrics should you be tracking to monitor your website and overall marketing performance?

We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?''

Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website.

…And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.

What metrics you should track will depend largely on what your business goals are.

However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)

In this episode John Aikin goes through those three metrics:

🟢 The first one will inform you whether you should increase or decrease the pace of your marketing activities.

🟢 The second one is likely something you’re not considering at all (and if you are, 10 points to you!) which will help you fine-tune your conversion rate.

🟢 The third one is a consolidated report, which if done right, can give you high-impact insights that will tell you exactly where you should focus next.

This episode is for you if you're confused with your website & marketing data, but want to know which metrics you should be tracking regularly.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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