#12 Pt. 1: The Unconventional Kickstarter Launch of Hyphenate w/ Founder Nathan Yi

The UrbanCred Podcast

For episode #12 part 1, we chat with Nathan Yi. Based out of California, Nathan has had an amazing journey on his road to a successful Kickstarter. His brand Hyphenate is a bag brand that not only focuses on the quality of the bags they produce but the meaning behind the design decisions. For the first part, we talk about his path to success, manufacturing process, his past compared to his present, and how he worked with the legendary Dan Matsuda.

Todays Guest: Nathan Yi
Nathan aka YooHyung Li is a Korean-American based out of California. He is the founder of Hyphenate, a bag brand that creates based on functionality and meaning. With only years of experience in the tech world, he takes a great many first steps to design, manufacture and producing the Street Sling 3.5.
Hyphenate:
First and foremost, it is a brand that represents hyphenated cultures. Everyone has a hyphen in their identity, to some it's more obvious than others. Hyphenate embraces everyone's diverse roots and encourages everyone to find strength and wisdom from their own unique heritage.
Show Notes:
In this episode, we talked about...
The design concept behind Hyphenate
What is Hyphenate?
What's in the pipeline for Hyphenate?
Traveling with an "immigration bag"?
How do you decide on which product to start on?
The intimidation of manufacturing
Colors and their meanings
Finding the right people
How to find the right manufacturer
How embarrassing his first prototype was
Working with the legendary Dan Matsuda

Links Mentioned:

Instagram: @hyphenate.life
Facebook: @hyphenate.life
Website: www.hyphenate.life

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Our Website: UrbanCred.com
Instagram: @urbancred_official
Facebook: @urbancred
Twitter: @UrbanCred

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