Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor

The Unofficial Shopify Podcast

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Player FM - Internet Radio Done Right

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تمت الإضافة منذ قبل eight عام

المحتوى المقدم من ETHERCYCLE LLC, Kurt Elster, and Paul Reda. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة ETHERCYCLE LLC, Kurt Elster, and Paul Reda أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Exile

1
Episode 10: From Refugee to Radical 44:09

منذ 2 years44:09

التشغيل لاحقا

قوائم

إعجاب

احب

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

منذ عام واحد 49:56

MP3•منزل الحلقة

Episode Highlights:

How Kevin’s “aha” moment led to Mizzen+Main’s success.
The surprising lessons from scaling a DTC menswear brand.
Transitioning from clothing to tech: Why Kevin started Harbor.
Kevin’s experience with early product mistakes and customer trust.
The power of influencer partnerships and wholesale growth.
How a Tim Ferriss podcast ad skyrocketed Mizzen+Main’s sales.
What it takes to launch a product parents trust with their kids.

Mentioned in This Episode

Brands & Businesses

People Mentioned

Sponsors

Help the Show

Ask a question in The Unofficial Shopify Podcast Facebook Group
Support the show by leaving a review and subscribing

What’s Kurt Up To?

See our recent work at Ethercycle
Subscribe to our YouTube Channel
Apply to work with Kurt to grow your store

Never Miss an Episode

517 حلقات

The Unofficial Shopify Podcast

Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor

The Unofficial Shopify Podcast

273 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Episode Highlights:

How Kevin’s “aha” moment led to Mizzen+Main’s success.
The surprising lessons from scaling a DTC menswear brand.
Transitioning from clothing to tech: Why Kevin started Harbor.
Kevin’s experience with early product mistakes and customer trust.
The power of influencer partnerships and wholesale growth.
How a Tim Ferriss podcast ad skyrocketed Mizzen+Main’s sales.
What it takes to launch a product parents trust with their kids.

Mentioned in This Episode

Brands & Businesses

People Mentioned

Sponsors

Help the Show

Ask a question in The Unofficial Shopify Podcast Facebook Group
Support the show by leaving a review and subscribing

What’s Kurt Up To?

See our recent work at Ethercycle
Subscribe to our YouTube Channel
Apply to work with Kurt to grow your store

Never Miss an Episode

517 حلقات

كل الحلقات

The Unofficial Shopify Podcast

1
10 Shopify Mistakes Killing Your Sales 53:14

منذ 14 hours53:14

53:14

Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You’ll Learn: The #1 checkout mistake that kills trust (and how to fix it in 60 seconds) Why most subscription models fail—and the secret to making them work The overlooked product page changes that increase add-to-cart rates Why your main menu is confusing customers (and how to fix it) How to stop relying on paid ads and build a business that lasts Links & Resources: Bold Commerce – Shopify apps for subscriptions, upsells, and more Subscription Death Curve – Jay Myers' SubSummit Keynote Shopify Markets – Sell globally from a single store Shopify Checkout Customization – How to brand your checkout Klaviyo – Email & SMS marketing for e-commerce Master & Dynamic – Premium headphones with long-form product pages Timbuk2 – Example of great product pages for bags Tactical Baby Gear – Niche brand with strong storytelling Clubhouse – Audio platform that rose to pandemic fame “Jobs to Be Done” (JTBD) – Product innovation concept by Clayton Christensen Seth Godin’s Blog – Marketing insights from Seth Godin Connect with Kurt: 💬 Twitter: @kurtinc 📩 Newsletter: kurtelster.com 🚀 Work with Kurt: ethercycle.com/apply Sponsors: 📈 Zipify – Build high-converting sales funnels 🔥 Cleverific – Smart order editing for Shopify 📬 Viralsweep – Create sweepstakes, contests, and giveaways. 🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!…

The Unofficial Shopify Podcast

1
Fart-Proof Underwear? This Shopify Brand Says Yes 37:14

منذ 8 أيام37:14

37:14

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters. That’s the world Collin White and his father set out to create when they launched Tootles , a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn’t a joke—it’s a solution. Today on The Unofficial Shopify Podcast , Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don’t necessarily want to talk about it). In this episode: ✔️ How Collin and his dad took Tootles from idea to reality ✔️ The science behind fart filtration (yes, it works) ✔️ Marketing a taboo product without making it a joke ✔️ How Tootles increases AOV with clever bundling ✔️ Why subscriptions aren’t always the answer for consumable products Farts are funny. Business is serious. And somewhere in the middle, there’s a Shopify success story worth listening to. Links & Resources 🔗 Tootles Website: WearTootles.com 🔗 Kurt’s Shopify Agency: Ethercycle.com 🔗 Judge.me (Review App Used by Tootles): Judge.me Sponsors 🔗 Cleverific: cleverific.com/unofficial 🔗 Zipify: zipify.com/KURT 🔗 ViralSweep: apps.shopify.com/viralsweep…

The Unofficial Shopify Podcast

1
Obvi’s Ron Shah on Fails, Exits & Lessons Learned 49:41

منذ 15 يومًا49:41

49:41

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me." Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn’t go as planned. This isn’t your typical success story. Ron shares: Why success in one business doesn’t guarantee success in another The emotional toll of failure and the ego traps that cost him money How to know when to walk away, pivot, or double down What he’d do differently if he launched these brands today Most founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable. Resources & Links Follow Ron on Twitter: @obviceo Check out Obvi: myobvi.com Listen to Ron’s podcast, Chew On This : Listen here coffeeovercardio pawrangers.com Sponsors Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work With Kurt Grow your Shopify store with me: ethercycle.com/apply Join my newsletter for Shopify insights: kurtelster.com 📩 Enjoyed the episode? Leave a review and let us know what you think!…

The Unofficial Shopify Podcast

1
How a Twitter Account Became a Thriving Shopify Brand 47:26

منذ 22 يومًا47:26

47:26

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.” David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain. But then people started following. They started asking for stickers. And suddenly, David found himself running an e-commerce brand. What began as a hobby turned into a business selling apparel, getting into retail stores like REI, and building a loyal community of outdoor enthusiasts. This week, we follow David’s journey—from side project to full-time business. How he scaled his Shopify store, navigated wholesale partnerships, and made every mistake possible before finally getting it right. Along the way, we look at what happens when an entrepreneur outgrows their own operation, the challenges of building a brand rooted in a specific place, and what it really takes to turn a passion into a sustainable business. Links 🛍 Shop Rainier Watch: https://shop.rainierwatch.com/ Sponsors 💡 Cleverific – Smart order editing for Shopify: https://cleverific.com/unofficial 🚀 Zipify – Optimize your Shopify store with Zipify: http://zipify.com/KURT 📍 Address Validator – Prevent shipping mistakes before they happen: https://www.addressvalidator.com/ Work with Kurt 🔹 Grow your Shopify store with me: https://ethercycle.com/apply 📈 See our recent client successes: https://ethercycle.com/work…

The Unofficial Shopify Podcast

1
Reinventing Oral Care: The Slate Flosser Story 42:38

منذ 29 يومًا42:38

42:38

In this episode of The Unofficial Shopify Podcast , Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more. But flossing is just the beginning. This episode dives into their journey through a $194K Kickstarter campaign, battling knockoffs on Amazon, and scaling a Shopify store with sustainability and innovation at its core. Brynn reveals the challenges and triumphs of creating a physical product, why subscription models are key to recurring revenue, and how staying passionate can make or break your business. Flossing might not seem revolutionary—until you hear this story. Show Links Slate Flosser Kickstarter Campaign Slate Flosser on Amazon Sponsors Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work with Kurt Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work…

The Unofficial Shopify Podcast

1
Building Frizz + Co: Haircare, Shopify, and Community 46:52

منذ 5 weeks46:52

46:52

Building Frizz + Co: Haircare, Shopify, and Community Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real. What You’ll Learn in This Episode: Why Daphne left accounting to launch Frizz + Co. How her personal hair struggles inspired a hero product. The scrappy marketing tactics that worked (and the ones that didn’t). How in-person events became her secret growth weapon. Lessons from bootstrapping, product seeding, and building a Shopify brand. Links Mentioned: Frizz + Co: https://frizzhair.co Connect with Daphne: Instagram @frizz.co Sponsors: Zipify: http://zipify.com/KURT Cleverific: https://cleverific.com/unofficial Boost Filter & Search: https://apps.shopify.com/product-filter-search CTA: Subscribe for more Shopify insights and stories like this! [Insert subscription link]…

The Unofficial Shopify Podcast

1
Why Shopify’s Planet App is Good for Business (and the Earth) 47:23

منذ 6 weeks47:23

47:23

“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.” Discover how Shopify Planet helps merchants make a positive environmental impact while boosting customer trust and conversions. David Vranicar, Shopify’s sustainability operations lead, explains how this innovative app enables carbon-neutral shipping with zero hassle. Learn how it works, why it benefits your business, and what it means for your customers. Show Links Shopify Planet: https://apps.shopify.com/planet Reach out to the Planet team: planet [at] shopify.com Sponsors: Zipify: http://zipify.com/KURT Cleverific: https://cleverific.com/unofficial Boost Filter & Search: https://apps.shopify.com/product-filter-search Work with Kurt: Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work Join my newsletter for Shopify insights: https://kurtelster.com/ 🎙️ The Unofficial Shopify Podcast – Your go-to resource for actionable ecommerce insights.…

The Unofficial Shopify Podcast

1
Montana Knife Company: American-Made Knife Empire 49:57

منذ 7 weeks49:57

49:57

What if your side hustle turned into an 8-figure brand selling out every week? Also on YouTube: https://youtu.be/DxGxZ20rfQI Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing. Episode Highlights: Why MKC chose Shopify as their platform and how it drives their success. The secrets behind MKC’s 120+ consecutive weekly product sellouts. How owning your email list can outshine ad spend. Building a thriving direct-to-consumer brand in a competitive market. The challenges and rewards of investing in local manufacturing. What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility. About Brandon Horoho: Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years. Show Links Montana Knife Company: https://montanaknifecompany.com Follow MKC on Instagram: https://www.instagram.com/montanaknifecompany Work with Kurt: https://ethercycle.com/ Sponsors: Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work with Kurt: Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work…

The Unofficial Shopify Podcast

1
Growing a Supps Brand to $70M in 2.5 Years 51:41

منذ 8 weeks51:41

51:41

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys. Links People Devyn Merklin Dr. Blake Livingood Ezra Firestone Randall Pitch Russell Brunson Brands Hoonigan Livingood Daily Offset Smart Marketer Apps Printful ViralSweep Tools Kajabi ClickFunnels Services Flippa Empire Flippers BuyBizSell The XScale Sponsors Zipify Cleverific Boost Filter & Search Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

The Unofficial Shopify Podcast

1
Avoiding CRO myths 45:19

منذ 9 weeks45:19

45:19

“Look, if you redesign your grocery store and I can’t find the chicken or checkout clerk I like, I’m shopping somewhere else.” How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It’s all about clarity, problem-solving, and delivering customer value—no gimmicks, just real results. This episode is packed with actionable insights to transform your Shopify store into a revenue machine. Links Oliver Kenyon Oliver's ConversionWise Kurt Elster (Host) Sponsors Zipify Cleverific Boost Filter & Search Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

The Unofficial Shopify Podcast

1
How This Athlete Built a $10M Sock Brand 43:22

منذ 10 weeks43:22

43:22

"I wanted to create a product that could be the yoga pant for the foot." Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty. Links: Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team member Outway – Rob Fraser's sock brand Shopify – Platform Outway uses for their e-commerce site Shopify Bundles App – Used by Outway for product bundling Sponsors Zipify Cleverific Omnisend Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

The Unofficial Shopify Podcast

1
Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor 49:56

منذ 11 weeks49:56

49:56

Kevin Lavelle’s got a knack for big ideas and starting fresh. First, he took on menswear with Mizzen+Main, bringing performance fabric to dress shirts and making them a hit with pro athletes and office rebels alike. Now he’s back with something new—a baby monitor. Yep, from dress shirts to baby tech. In this episode, he breaks down the whole journey: the wild beginnings, early mistakes, and how he built a brand from scratch, twice. It’s a sharp take on the wins, the losses, and why some ideas just stick around until you finally make them happen. Episode Highlights: How Kevin’s “aha” moment led to Mizzen+Main’s success. The surprising lessons from scaling a DTC menswear brand. Transitioning from clothing to tech: Why Kevin started Harbor. Kevin’s experience with early product mistakes and customer trust. The power of influencer partnerships and wholesale growth. How a Tim Ferriss podcast ad skyrocketed Mizzen+Main’s sales. What it takes to launch a product parents trust with their kids. Mentioned in This Episode Brands & Businesses Mizzen+Main Harbor Shopify Sage 50 Peachtree Epicor ERP Hawk Search Faire People Mentioned Tim Ferriss JJ Watt Phil Mickelson Damon John Simon Sinek Sponsors Zipify Cleverific Omnisend Help the Show Ask a question in The Unofficial Shopify Podcast Facebook Group Support the show by leaving a review and subscribing What’s Kurt Up To? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store Never Miss an Episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

The Unofficial Shopify Podcast

1
Turning Scratched Lenses into 8 Figures 43:18

منذ 12 weeks43:18

43:18

“We’re doing about 1,500 pairs a day… we’re gonna hit eight figures this year, probably next year for sure.” You know that favorite pair of sunglasses you can’t throw away? Brandon Dill turned that frustration into an 8-figure business. He’s the founder of Fuse Lenses, a brand built on bringing those scratched shades back to life. In this episode, we trace Brandon’s journey from side hustle to scaling a manufacturing business, built on curiosity, ingenuity, and a lot of hustle. But it’s not all smooth sailing—Brandon dives into the realities of cash flow struggles, seasonal peaks, and the surprising challenges of bootstrapping. And as his company grows, he reflects on what success truly means when passion becomes a job. Links Fuse Lenses - Replacement lenses for name-brand sunglasses Brandon Dill - Founder, Fuse Lenses Tech Stack: Shopify - E-commerce platform Klaviyo - Email marketing and SMS platform Attentive - SMS marketing platform Okendo - Reviews and ratings app for e-commerce stores Sponsors Zipify Cleverific Omnisend Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

The Unofficial Shopify Podcast

1
Shopify’s New Customer Accounts 43:21

منذ 13 weeks43:21

43:21

Tired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new customer account extensions, designed to simplify logins, reduce support headaches, and make online shopping enjoyable again. It’s a step forward for UX that proves e-commerce should be easy for everyone. Links Get all the info on what's new: Shopify Editions Winter ’25 More people & links: Patrick Millegan (Senior Product Lead, Shopify) Kurt Elster (Host, The Unofficial Shopify Podcast) Keap Athletics Cleverific Shopify Flow Sufio Upro Shop Pay Hydrogen Sponsors Zipify Cleverific Omnisend Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

The Unofficial Shopify Podcast

1
Smart Marketer Live Recap 43:58

منذ 13 weeks43:58

43:58

Mindset, AI, and ghost hunting— Smart Marketer Live wasn’t your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success. Sponsors Zipify Cleverific Omnisend Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever you get your podcasts What's Kurt up to? See our recent work at Ethercycle Subscribe to our YouTube Channel Apply to work with Kurt to grow your store. Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

الاستماع إلى +500 موضوع

273 subscribers

مشابه لـThe Unofficial Shopify Podcast

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

$25 PlayStation Store Gift Card [Digital Code]

Nespresso Capsules Vertuo, Variety Pack, Medium and Dark Roast Coffee, 30 Count Coffee Pods, Brews 7.8 oz.

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The Unofficial Shopify Podcast « » Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor

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Help the Show

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Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor

Mentioned in This Episode

Help the Show

What’s Kurt Up To?

Never Miss an Episode

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مرحبًا بك في مشغل أف ام!

Sparkle Pick-A-Size Paper Towels, Spirited Prints, 6 Double Rolls = 12 Regular Rolls, Everyday Value Paper Towel With Full And Half Sheets

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Why Mizzen+Main’s $100M Founder Left to Build a Baby Monitor