Navigating Risks and Creativity in Branding with Liam Campbell

The Steven Borrelli Podcast

In this episode of The Steven Borrelli Podcast, we sit down with Liam Campbell, Director of Content and Brand at Cuts Clothing, to explore the nuances of building a successful brand. Liam shares his experiences and insights, from navigating mistakes in content strategy to executing incredible and innovative ideas. We delve into the lessons learned from always-on campaigns, discuss the ultimate DJ set location, and even recount an adventurous experience involving lighting up sand dunes.

Throughout the episode, we discuss the importance of doing cool stuff as a core part of brand building and the dangers of cutting corners. Liam emphasizes the balance between maintaining a brand's identity while continually pushing the envelope with creativity and innovation.

Join us for an episode filled with behind-the-scenes stories and expert advice on creating compelling content. Subscribe and hit the notification bell to stay updated on all our latest episodes!