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E38: Unlocking Indian Brands' Retention Riddle
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المحتوى المقدم من Ankur Gattani. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ankur Gattani أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
- (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
- (01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses
- (09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience
- (12:57) - Navigating Dirty Data to Uncover Diamond Customers
- (17:55) - Toeing the Line Around Retention vs. Growth
- (20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing
- (27:08) - Should the Chief Retention Officer Get a Seat at the Table?
- (32:18) - Rethinking Strategies for Sustainable Growth
- (36:30) - Riding the Agency Wave: CMOs' Surfing Strategy
- (41:26) - Getting Your Hands Dirty from Day Zero
- (47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey
- (51:53) - Adjusting Investment Relative to Milestones
- (59:59) - Craft Reigns Supreme Over Data and Tools
- (01:07:04) - Which Brands are Killing at Retention in India?
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