How to Trust the Process EP 207

The Space For Magic Podcast with Patty Lennon

Patty is talking with Lou Bortone, a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou exemplifies what it means to have a growth mindset.

He shares how he was a “closet-woo” person early on, and now he is very comfortable with the woo aspect of life, including receiving.

Lou recently reached out to Patty when things were not working for him. His instinct was to do more so when Patty said to take a month away, he was skeptical, but he did it anyway. He went to a cabin in the woods with no internet or phone. He took notebooks for journaling and gave himself some space.

How did it go? Lou says, “life changing!”

Lou’s advice for those who aren’t sure about things like talking to your guides is to trust the process. It’s the best way to open yourself up to possibilities. He calls it a conspiracy of goodness.

He also shares that you have to be willing to be seen, to step into your power. He shares how embracing the process is a great approach for growing your confidence on video.

His advice is to not die with your story (or music or art or ideas) inside you. You can shift your relationship with video and be present for those you want to serve.

Connect with Lou

Get Lou’s Video Planner (the best way to start!)

Lou’s Website

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