Engaging Muslim Donors: Culturally Competent Fundraising & Digital Mobilization with Sarah Ali

The Small Nonprofit

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In this episode of The Small Nonprofit Podcast, Maria chats with Sarah Ali, a digital-first fundraiser and founder of SA Digital, about Muslim philanthropy, digital mobilization, and how nonprofits can engage diverse communities through culturally competent fundraising strategies. Sarah shares her expertise on leveraging digital tools like WhatsApp and her insights on the growing role of Muslim giving in the nonprofit space.

Key Topics Covered:

• Muslim philanthropy & digital mobilization
• WhatsApp for fundraising & community building
• Cultural competency in nonprofit messaging
• Digital tools for engagement

Actionable Tips:

• Build culturally competent messaging: Engage with diverse leadership councils from within communities to create messaging that resonates and doesn’t feel tokenizing.
• Focus on hope-based communications: In times of crisis, highlight positive stories of hope and concrete actions donors can take. This approach can help reduce collective trauma and increase engagement.
• Innovate through cultural campaigns: If you’re considering engaging a community you don’t represent, start by listening, asking for feedback, and being transparent in your intentions. Seek advice from community leaders and organizations like the Muslim Philanthropy Network.

Resources Mentioned:

• Muslim Philanthropy Network Website
• SA Digital Website

Connect with Us:

• Connect with Maria
• Connect with Sarah

Tune in to this insightful episode to learn how nonprofits can embrace digital tools and cultural competency to strengthen their donor base and engage meaningfully with diverse communities.

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Join us next week as we talk about trauma-informed storytelling with Maria Bryan!

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