Biotech branding 101: How to craft a memorable brand name

The Science Marketer

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تمت الإضافة منذ seventeen أسبوع

المحتوى المقدم من Joachim Eeckhout. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Joachim Eeckhout أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

TechSurge: Deep Tech VC Podcast

1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 7 أيام1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

منذ عام واحد 33:01

MP3•منزل الحلقة

In this episode, you'll learn:

00:00 The story behind Particle31

04:18 The challenges of naming a biotech startup

07:40 How to create a branding strategy

11:30 Common brand archetypes in biotech

14:13 What makes a good biotech logo

15:11 How to future-proof your branding

19:35 The importance of brand storytelling

21:13 Common branding mistakes in biotech

22:49 Branding on a limited budget

26:15 Evolving your brand strategy as you scale up

28:28 The one key branding advice for biotech founders

30:08 Recommended resources for branding

Books recommended by Allison:

Simply Put by Ben Guttmann
Building a Story Brand, by Donald Miller

Other resources mentioned:

Founder Playlist’s library of templates

To connect with Allison Satterfied:

To connect with Joachim Eeckhout, host of the podcast:

>>>Subscribe to The Science Marketer newsletter <<<

8 حلقات

#Science #Biology #Business #Marketing #Joachim Eeckhout #Science Marketer #Life Sciences #Science Communication #Deep Tech

The Science Marketer

Biotech branding 101: How to craft a memorable brand name

The Science Marketer

published منذ عام واحد

MP3•منزل الحلقة

In this episode, you'll learn:

00:00 The story behind Particle31

04:18 The challenges of naming a biotech startup

07:40 How to create a branding strategy

11:30 Common brand archetypes in biotech

14:13 What makes a good biotech logo

15:11 How to future-proof your branding

19:35 The importance of brand storytelling

21:13 Common branding mistakes in biotech

22:49 Branding on a limited budget

26:15 Evolving your brand strategy as you scale up

28:28 The one key branding advice for biotech founders

30:08 Recommended resources for branding

Books recommended by Allison:

Simply Put by Ben Guttmann
Building a Story Brand, by Donald Miller

Other resources mentioned:

Founder Playlist’s library of templates

To connect with Allison Satterfied:

To connect with Joachim Eeckhout, host of the podcast:

>>>Subscribe to The Science Marketer newsletter <<<

8 حلقات

#Science #Biology #Business #Marketing #Joachim Eeckhout #Science Marketer #Life Sciences #Science Communication #Deep Tech

All episodes

The Science Marketer

1
Navigating science communication from early-stage to IPO 37:38

منذ 3 أيام37:38

37:38

What does it take to scale biotech communications from a small startup to a successful IPO? In this episode, I sit down with Ariel Kramer, Founder of Klover Communications and former Chief Communications Officer at BICO, to break it all down. Ariel shares what she learned while helping BICO grow from just a few employees to a publicly traded company—covering the biggest communication challenges, PR mistakes to avoid, and why storytelling is key in biotech marketing. We also dive into what it means to become a trusted industry resource, the differences between in-house and agency life, and how to build a career in life sciences communication. In this episode, you'll learn: 00:00 Introduction 01:24 The communication challenges of a bioprinting startup 04:42 How an IPO impacts communication 07:38 Creating an educational hub in biotech 12:51 The danger of false promises in science communication 15:43 Navigating the data drought in life sciences 19:56 Misconceptions about PR in scientific startups 22:49 Understanding the realities of PR guarantees 28:17 Building a career in science communication 31:58 Comparing in-house and agency communication roles 35:02 Resources for aspiring science communicators Companies mentioned: BICO Every Cure References: Article from STAT on AI biotech companies Ticket to Biotech To connect with Ariel: LinkedIn Klover Communications To connect with Joachim Eeckhout, host of the podcast: LinkedIn Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
B2B podcasting done right: A playbook for science marketers 37:03

منذ 17 يومًا37:03

37:03

Podcasting has exploded in popularity across B2C industries, but in B2B marketing, its potential remains underutilized and misunderstood. Too often, companies launch a podcast, produce a handful of episodes, and then abandon it when the download numbers don’t skyrocket overnight. So, how can B2B companies, especially in niche industries like life sciences, make podcasting a powerful tool for thought leadership, relationship-building, and even lead generation? To answer that, I’m joined by Jason Bradwell, founder of B2B Better and a specialist in helping companies turn podcasts into a real business asset. With over a decade of experience in B2B marketing, Jason has worked across multiple industries, refining strategies that make content not just engaging, but commercially valuable. In this episode, you'll learn: 00:00 Introduction to podcasting in B2B marketing 02:43 How to turn podcasts into a lead pipeline 06:05 Tips for branding a B2B podcast 07:33 Case study: CorrDyn's Data in Biotech podcast 09:55 How to measure podcast success in B2B 13:23 What to consider when podcasting in the scientific community 16:43 How pharma companies use podcasting for patient advocacy 19:48 Common challenges in launching a B2B podcast 22:13 How to find the right structure and format for your podcast 24:42 Promoting and growing your B2B podcast 32:11 Emerging trends in podcasting 34:07 Resources for aspiring podcasters Book recommended by Jason: Out on the Wire by Jessica Abel To connect with Jason Bradwell: LinkedIn B2B Better (website) B2B Better podcast To connect with Joachim Eeckhout, host of the podcast: LinkedIn Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
From zero to top life sciences agency: How Sheldon Zhai scaled Supreme Optimization 34:54

منذ 4 weeks34:54

34:54

In this conversation, Sheldon Zhai , founder of Supreme Optimization, shares how he landed his first clients, scaled his business, and navigated the challenges of building a high-growth agency. We also dive into his recent acquisitions, his vision for AI in life sciences marketing, and his approach to hiring top-tier talent—including why he insists on hiring PhD-level scientists as marketers. If you're thinking of starting your own life sciences marketing agency, Sheldon has some blunt, no-nonsense advice on what it really takes to succeed. In this episode: 00:00 How Supreme Optimization started 03:21 Finding your first client as an agency 05:32 Common challenges for early-stage agencies 08:05 Key milestones in the growth of Supreme Optimization 10:13 Building a team of scientific marketers 12:33 Scaling up the agency through a strategic investment 17:06 Acquiring and integrating other agencies to scale up 19:36 Lessons learned from six acquisitions in two years 22:03 Scaling up your agency culture 25:33 The role of AI in science marketing 29:01 The future of Supreme Optimization 30:07 Advice for aspiring marketing agency owners 32:20 Book recommendation for marketing agencies Books recommended by Sheldon: - Who: The A Method for Hiring, by Geoff Smart - The Win Without Pitching Manifesto , by Blair Enns To connect with Sheldon: - LinkedIn - Supreme Optimization To connect with Joachim Eeckhout, host of the podcast: - LinkedIn - Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
Biotech branding 101: How to craft a memorable brand name 33:01

منذ 6 weeks33:01

33:01

In this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of storytelling in branding, and the specific processes involved in developing a branding strategy for biotech companies. Allison shares insights on common mistakes made by startups, the significance of owning intellectual property for logos, and how branding evolves as companies grow. The conversation also highlights effective logo design principles and the impact of brand archetypes in biotech branding. In this episode, you'll learn: 00:00 The story behind Particle31 04:18 The challenges of naming a biotech startup 07:40 How to create a branding strategy 11:30 Common brand archetypes in biotech 14:13 What makes a good biotech logo 15:11 How to future-proof your branding 19:35 The importance of brand storytelling 21:13 Common branding mistakes in biotech 22:49 Branding on a limited budget 26:15 Evolving your brand strategy as you scale up 28:28 The one key branding advice for biotech founders 30:08 Recommended resources for branding Books recommended by Allison: Simply Put by Ben Guttmann Building a Story Brand , by Donald Miller Other resources mentioned: Founder Playlist’s library of templates To connect with Allison Satterfied: Particle31’s website LinkedIn To connect with Joachim Eeckhout, host of the podcast: LinkedIn Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters 31:24

منذ 12 weeks31:24

31:24

Benjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the efficiency of attending conferences. In this episode, you'll learn: 00:00 Introduction to Benjamin McLeod and his background 05:54 The journey to founding Convey Bio 06:54 Understanding the ghostwriting process 13:46 The power of LinkedIn for biotech executives 18:39 Maximizing ROI from biotech conferences 22:21 Building a personal brand on LinkedIn 26:16 Future plans for ConveyBio 27:17 Advice for starting on LinkedIn 30:07 Recommended reading for science marketers Book recommended by Benjamin: Influence: Science and Practice , by Robert Cialdini To connect with Benjamin McLeod: LinkedIn To connect with Joachim Eeckhout, host of the podcast: - LinkedIn - Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
How to capture the “thought leadership” out of any science organization 38:23

منذ 14 weeks38:23

38:23

Seasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadership. In this episode, you'll learn: 01:16 Understanding thought leadership in science communication 05:22 The process for getting started with thought leadership 09:50 How to overcome the challenges of thought leadership 14:31 Defining your niche and audience 20:52 Measuring success in thought leadership 26:21 How Kat helped ERS Genomics become a thought leader in the CRISPR space 30:16 The use of AI in thought leadership 33:56 Recommended reads for science communication Books recommended by Kat: - Daughter of Family G: A Memoir of Cancer Genes, Love and Fate Hardcover by Ami McKay - Bad Blood: Secrets and Lies in a Silicon Valley Startup Hardcover by John Carreyrou - Houston, We Have a Narrative: Why Science Needs Story Paperback by Randy Olson - The Narrative Gym: Introducing the ABT Framework For Messaging and Communication by Randy Olson - Storynomics: Story-Driven Marketing in the Post-Advertising World Hardcover by Robert Mckee and Tom Gerace - Story: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKee To connect with Kat Arney: - LinkedIn - First Create The Media To connect with Joachim Eeckhout, host of the podcast: - LinkedIn - Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
How the “OpenAI of stem cell therapy” attracts partners without marketing 26:55

منذ 17 weeks26:55

26:55

Micha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for investors, and why early-stage science companies should focus their marketing efforts on specific objectives, like securing funding, attracting talent, or establishing partnerships. In this episode, you'll learn: 02:13 The vision behind Somite.ai 04:18 Timing and strategy for launching Somite.ai 06:45 TechBio vs. Biotech: Understanding the difference 08:59 Partnership models in AI and Biotech 09:58 Creating a digital twin of a human embryo 12:00 Communication strategies for investors 14:09 Leveraging your scientific founders 16:27 Navigating the biotech landscape 17:58 Marketing strategies in science 20:38 Operational excellence and strategy 23:23 Commercialization models in TechBio 23:46 Marketing advice for science startups 26:03 Book recommendations for science communicators Notes and references: - The article from Forbes: This Startup Wants To Be OpenAI Of Stem Cell Therapy, Targets $250B Market - Book recommendation: The Song of the Cell by Siddhartha Mukherjee To connect with Micha Breakstone: - LinkedIn - Somate.ai To connect with Joachim Eeckhout, host of the podcast: - LinkedIn - Contact form >>> Subscribe to The Science Marketer newsletter <<<…

The Science Marketer

1
Trailer - The Science Marketer podcast 1:11

منذ 17 weeks1:11

1:11

Welcome to The Science Marketer podcast! In this new show, I’ll be having conversations with the marketers, communicators, and entrepreneurs who are shaping the future of science-driven companies. If you're new here, my name is Joachim. I’m the founder of The Science Marketer newsletter and host of this new podcast. Over the last ten years, I built one of the leading media company in the biotech industry, and now I’m sharing everything I’ve learned to help you market and communicate your science more effectively. So whether you’re curious about how communicators make complex technology sound simple, or how science marketers use social media to find new customers, this podcast is for you and I hope you'll find insights that are valuable to your work. Subscribe now so you don't miss the first episode. And if you’re interested in my newsletter, which goes out every Tuesday, you can visit thesciencemarketer.com I’ll see you soon for my first interview!…

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

The Science Marketer « »
Biotech branding 101: How to craft a memorable brand name

Biotech branding 101: How to craft a memorable brand name

المدونة الصوتية تستحق الاستماع

All episodes

1
Navigating science communication from early-stage to IPO 37:38

1
B2B podcasting done right: A playbook for science marketers 37:03

1
From zero to top life sciences agency: How Sheldon Zhai scaled Supreme Optimization 34:54

1
Biotech branding 101: How to craft a memorable brand name 33:01

1
Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters 31:24

1
How to capture the “thought leadership” out of any science organization 38:23

1
How the “OpenAI of stem cell therapy” attracts partners without marketing 26:55

1
Trailer - The Science Marketer podcast 1:11

مرحبًا بك في مشغل أف ام!

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The Science Marketer « » Biotech branding 101: How to craft a memorable brand name

Biotech branding 101: How to craft a memorable brand name

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مرحبًا بك في مشغل أف ام!

HP 67XL Black High-yield Ink Cartridge | Works with HP DeskJet 1255, 2700, 4100 Series, HP ENVY 6000, 6400 Series | Eligible for Instant Ink | One Size | 3YM57AN

Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack

HP 67 Black / Tri-color Ink Cartridges (2 Pack) | Works with HP DeskJet 1255, 2700, 4100 Series, HP ENVY 6000, 6400 Series | Eligible for Instant Ink | 3YP29AN

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Biotech branding 101: How to craft a memorable brand name