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The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!
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Biotech branding 101: How to craft a memorable brand name
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In this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of storytelling in branding, and the specific processes involved in developing a branding strategy fo…
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Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters
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Benjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the efficiency of attending conferences. In this episode, you'll learn: 00:00 Introduction to Benjamin McLeo…
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How to capture the “thought leadership” out of any science organization
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Seasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadership. In this episode, you'll learn: 01:16 Understanding thought leadership in science communication…
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How the “OpenAI of stem cell therapy” attracts partners without marketing
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Micha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for investors, and why early-stage science companies should focus their marketing efforts on specific objec…
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Welcome to The Science Marketer podcast! In this new show, I’ll be having conversations with the marketers, communicators, and entrepreneurs who are shaping the future of science-driven companies. If you're new here, my name is Joachim. I’m the founder of The Science Marketer newsletter and host of this new podcast. Over the last ten years, I built…
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