How to Grow a Company 100% in 6 Months with Ethereum Advisor and Bitcoin Miner Shruthi Rao, Co-Founder of Vendia

The Scale Up Show

Ryan is joined in this episode by Shruthi Rao. Shruthi is the co-founder of Vendia, a serverless blockchain platform that collects and delivers data. Shruthi has an impressive history including working with the current Amazon CEO, creating crypto’s first mining operation and advising Ethereum. Shruthi talks to Ryan about her journey and reveals her 5-step framework for creating a successful start-up.

KEY TAKEAWAYS

• Vendia has seen the positive impact of having big-ticket clients such as airlines and BMW, it means that the mid-market clients are seeing this and wanting to work with them too.
• A content-led approach is something Vendia are working on within their go-to-market strategy, particularly around ‘thought-leadership’ curated content.
• After hearing about Bitcoin Shruthi decided mining it herself would suit her better, she then ended up setting up in a village in India and was so successful she broke the grid!
• Work backwards from a customer. Figure out what they want/their problem is, whether it is widespread and if so, how you can solve it.
• Vendia realised that their solution needed to work with customers wherever and whomever they already were with. It needed to be flexible across platforms and clouds.
• Storytelling is something Shruthi believes is essential to building any new business, giving the how and the why.

BEST MOMENTS

“That’s what we created, a partner leader-sharing platform”

“I was not making meth, I was hosting servers!”

“The storytelling is the number one way we connect with pain”

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Ryan Staley

Founder and CEO

Whale Boss

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www.ryanstaley.io

EPISODE RESOURCES

https://www.vendia.net/blog/author/shruthi-rao

ABOUT THE SHOW

How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
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