372. Five Spring Cleaning Strategies to Move You Forward

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Spring Cleaning for Business: Boost Your Success This Season

Spring cleaning isn't just for your home—it's also a powerful tool for revamping your business and setting it up for success. Learn more about how Spring cleaning for business is the perfect way to tidy up the back end of your business operations to help attract your soulmate clients. Here are some tangible things you can do to spring-clean your business.

Refresh Your Email List

Your email list is a crucial element of your business's online presence, and you want to ensure you are successfully driving traffic to your email list. Ensure your lead magnet is right on your homepage and it is clear how people can sign up.

Spring Cleaning Your Email List

Start by identifying and removing stagnant contacts who haven't engaged with your emails. Your email list should be filled with people who want to be there. Set up a clean-up campaign and reach out to subscribers who haven't engaged with your content to see if they want to still be on your list. Keeping your email list clean allows for better engagement and helps your emails get delivered without looking like spam.

Check Your Email Stats

Monitor metrics like open and click-through rates. These statistics will show you what content resonates with your audience and help you create more content that converts. Analyze your headlines to see which are the most appealing to your audience. Remember the five T's: Tease, target, teach, test, track.

Optimize Your Website's Backend

A healthy website can be found by search engines and then delivers the messages it promises viewers.

Check your Backlinks

To keep your website healthy, you need to check both internal and external backlinks. All your internal pages should have a link to and from them. Your external backlinks should not take viewers away from your website, so you want to have these links all open in a new tab or window. As other articles and platforms could be changing their links over time, when you are spring cleaning for the business, you want to check all these links to ensure none are broken. Broken links can harm your site's reputation, so use online tools to simplify this check.

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