Black Friday 2024: How Was It For Main Street Retail Businesses?

The Rainmaker's Edge Perspective Podcast

What if Black Friday as we know it is undergoing a monumental transformation right under our noses? Join us to unravel how this iconic shopping event is leaving its crowded aisles behind for the digital frontier. With inflation and economic uncertainty casting a shadow, we unpack the surprising 3.4% retail sales increase reported by MasterCard. Online shopping platforms like Adobe and Salesforce have shattered records, showcasing the undeniable shift to digital. The toy industry has made a formidable comeback, with a jaw-dropping 622% leap in online sales, illustrating the profound change in our shopping habits. Discover how AI technologies, from generative AI to chatbots, impacted the retail landscape of Black Friday 2024.
As we venture beyond the sales figures, we dive into the broader implications of these shifts for conscious consumers. Reflect on your purchasing habits and the power of your wallet in promoting sustainability and values-driven choices. We're here to inspire a more thoughtful approach to Black Friday shopping—one where deals are balanced with the responsibility toward our planet and communities. Join us in understanding the recent Black Friday numbers, and where Retail businesses might be headed.
https://www.retaildive.com/news/winners-losers-black-friday-2024-online-store-sales/734236/

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1. The Evolution of Black Friday Shopping (00:00:00)

2. Shaping the Future of Shopping (00:13:16)