188. Culture Matters: How Intentional Values Drive Growth with Mimi Dew

The Rainmaker Family Show | Build Your Family Business

Hey Rainmakers! It's Stephen and Chelsey here, and today we're diving deep into culture with the incredible Mimi Dew. Whether you're running a large company or building a small team, Mimi shares why intentional culture is essential for growth and legacy. In this episode, we explore practical tips on fostering culture, starting from your very first hire, and why a strong foundation of values can make all the difference.

Mimi and her husband, Jim, have led their company, Dew Wealth, to the Inc. 5000 list three years running, and she credits much of their success to a well-defined, values-driven culture. They share how they were initially reactive about culture but learned the hard way that drifting leads to negative outcomes. Now, with intentional core values like collaboration, transparency, and vision, Dew Wealth has transformed into a place where everyone feels connected to the mission.

For Dew Wealth, intentionality starts from day one with every employee, where mission and core values are embedded in the onboarding process. Mimi reveals how they keep these values alive through biweekly team meetings, recognition programs, and quarterly in-person meetups. These touchpoints aren’t just a checkbox—they're what keeps the team aligned, inspired, and focused on serving their clients with heart.

Chelsey reminds us that culture isn't limited to the office—it's something we can build at home too. Whether in business or family life, values help create a positive legacy. Listen in and discover how you can start creating a culture of growth and intention!

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Episode Minute by Minute:

• 0:00 - Introduction: Why Culture Matters
• 2:00 - Mimi's Definition of Culture
• 6:20 - Onboarding and Values at Dew Wealth
• 10:00 - Creating Core Values with a Team
• 12:30 - Recognizing and Celebrating Core Values
• 18:30 - Balancing Hustle and Well-being
• 26:00 - Interviewing for Culture Fit
• 30:00 - Tips for New Entrepreneurs and Parents