#93 | How I Fooled My Coach with AI (and Got Crystal-Clear on My Audience in 5 Minutes)

The Profitable Content Creator with Kristen Poborsky

Ever wish you could skip the endless research and just know exactly what your audience needs to hear from you? In this episode, I share the story of how I got crystal-clear on my ideal audience in 5 minutes using AI—and completely fooled my coach in the process.

It started with an assignment I really didn't want to do. My coach gave me what he called the "unicorn client exercise"—interview 20 people to build a crystal-clear picture of my ideal audience. That's at least 30 hours of work, and with a trip to Paris coming up, I needed a faster way.

Here's the truth: Most people think content creation is a creativity issue or that it takes too much time. But more often than not, it's because they're unclear about who they're talking to.

Think about it. If I told you "write something helpful," your brain would freeze. But if I said "write something for a new coach who's overwhelmed by tech and trying to figure out what content to post first"—boom, ideas start flowing.

Instead of doing those 30 hours of interviews, I used my custom buyer outline GPT. Five minutes later, I had a complete profile of my audience—their emotional triggers, tools they use, secret fears, desires, and more.

When I submitted it to my coach, here's what he said: "You've clearly put a lot of thought into this. The empathy is strong. Demographics are clean and focused. Love how you captured the emotional landscape."

He had no idea it came from AI.

In this episode, you'll hear:

• The assignment that made my stomach drop (and why I needed a different approach)
• How I used my custom buyer outline GPT to skip 30 hours of work
• What my coach said when he reviewed my AI-generated insights
• The shift from "What should I say?" to "What does my ideal client need to hear today?"
• How this changed my entire content creation process
• Why audience clarity is the real foundation of content that connects

By the end of this episode, you'll understand that the insights you need about your audience are probably already in your head—you just need better questions and the right tools to organize what you already know.

Connect with me: Website: https://kristenpoborsky.com Email: [email protected]

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