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Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
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Ready to turn your expertise into a profitable online course, but not sure where to start? Unlock Course Creation is your go-to podcast for practical, no-fluff advice on building courses that inspire and transform. Hosted by a millennial mompreneur, this show dives into the step-by-step strategies, honest insights, and real-life stories of what it takes to create and launch impactful online courses. From discovering your course promise to designing a curriculum that keeps students engaged, e ...
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Weekly bite sized lessons for busy business owners creating, launching and selling their own online course. Each lesson has one clear focus and an action task for you to go away and complete. It's time to create, launch and sell your online course. Hosted by Sam Winch.
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If you're an Online Course Creator or you want to learn how to create an online course successfully, then this is the podcast for you! Every week our host Jono Petrohilos interviews a different expert in the Course Creator space covering a wide range of topics including online courses, course creation, membership sites, social media, and online marketing. We also have one of the largest and most engaged Facebook Groups in the world for Online Course Creators with over 7,000 members - feel fr ...
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Write Copy that Connects | Online Marketing Strategies, Course Creation for Beginners, Brand Messaging, Copywriting

Robbin Kent | MA Psychology, Educator, Messaging Coach for the Non- Copywriter, Course Creation Coach, Communication Speaker, Christian Entrepreneur

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***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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This is the course listening for Aquinas 101 - Course 3: God and Creation--the third of six courses that together make up the Aquinas 101 Course. Each podcast episode accompanies a course video and course reading. If you haven't enrolled already to receive semiweekly emails with all the materials, be sure to do so at http://www.aquinas101.com. Because it matters what you think!
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Happy Valentine’s Day! 💕 In this special episode of Unlock Course Creation, Cassandra Meszaros is putting your course through a relationship test. Just like a great partnership, a successful online course needs trust, commitment, and a strong foundation. But is your course truly “relationship-ready”? Cassandra breaks it all down with five key quest…
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Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…
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To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator…
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To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between cours…
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Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…
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To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online cou…
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Want your learners to feel accomplished, engaged, and actually apply what you've taught them? Then this episode is for you! In this solo episode of Unlock Course Creation, Cassandra Meszaros is switching things up with a rapid-fire breakdown of 12 ways to ensure your learners take action at the end of your lessons. Using a fun Hot Wheels-inspired a…
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Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…
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To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a …
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Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content vi…
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To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll l…
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In this episode of Unlock Course Creation, Cassandra Meszaros takes you through the next critical step in your course creation journey—turning your brainstormed ideas into engaging, bite-sized lesson scripts. With her signature millennial mom humor, Cassandra shares actionable strategies to ensure your lessons are clear, focused, and impactful. Fro…
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Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy …
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To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMast…
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Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and di…
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To ask a question or give feedback on the episode, send me a text! Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The A…
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In this episode of Unlock Course Creation, host Cassandra Meszaros kicks off 2025 with a deep dive into the creative and strategic process of brainstorming content for your online course. This solo episode explores how to sift through ideas, refine them, and align your content with course objectives and promises to create a seamless learning experi…
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Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…
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To ask a question or give feedback on the episode, send me a text! How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’…
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To ask a question or give feedback on the episode, send me a text! What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success i…
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In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, Cassandra Meszaros unpacks the essential role of course objectives in building impactful online courses. Objectives serve as guideposts that keep your course aligned, organized, and effective—not only for your clients but also for you as the cou…
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Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…
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To ask a question or give feedback on the episode, send me a text! What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenu…
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Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successfu…
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To ask a question or give feedback on the episode, send me a text! What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert. James brings de…
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Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the importance of a clear and concise course promise as the cornerstone of successful course creation. She shares actionable tips to define who your course is for, what it will teach, and the t…
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Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! ✨I have limited spots for a…
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To ask a question or give feedback on the episode, send me a text! Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creati…
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How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth. We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's…
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Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! ✨I have limited spots for a FREE 20 …
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To ask a question or give feedback on the episode, send me a text! Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explo…
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Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nugg…
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Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the art of truly understanding your clients and how this knowledge can transform your course creation process. By learning to speak your clients’ language and addressing their specific needs, g…
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How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. …
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To ask a question or give feedback on the episode, send me a text! When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this episode of The Art of Online Course Creation, we’re exploring the secrets to designing modules that hit the perfect balance—structured e…
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Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways …
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Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course? In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deepe…
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To ask a question or give feedback on the episode, send me a text! In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidance to aspiring course creators. This episode features Brenda Chilstrom, an award-winning pediatric occupational therapist and feeding …
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Welcome to the very first episode of Unlock Course Creation: A Millennial Mom's Approach to Online Courses! 🎉 I’m so excited to have you here as I kick off this podcast journey and share my story with you. In this episode, you’ll get to know a little bit about who I am, my background, and why I felt called to start this podcast. I’ll also dive into…
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Ever wondered how to truly reach your potential or how personal growth ties into becoming a better course creator? In today’s episode, I dive deep into John Maxwell’s "The 15 Invaluable Laws of Growth," specifically focusing on the Law of Awareness. I share my own insights and challenges about dreaming big and knowing where you are versus where you…
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How do you start conversations without feeling awkward? Are you an introvert who's looking to improve your communication skills? Jenna shares excellent tips for introverts and extroverts on avoiding that awkward silence in conversations and even more tips on today's interview here on the podcast. Here are the links we mentioned in this podcast epis…
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To ask a question or give feedback on the episode, send me a text! Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your mai…
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Welcome to Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses! In this quick trailer episode, I’m here to give you a sneak peek into what you can expect from this podcast. If you’re ready to create an online course that doesn’t just inform but truly transforms, then this podcast is for you. Hosted by me, Cassandra Mesza…
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Are you ready for a ripple effect ... strengths are amplified, weaknesses are managed, and businesses flourish, all because of intentional growth? Did you know that procrastination has been dubbed one of the biggest dream killers? In the episode, we discuss how saying "I'll do it later" can derail your success and how taking action now can put you …
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Wondering how to find the time to get started? Feeling overwhelmed by the thought of creating your online course? In this episode, I break down 4 of my favorite time-saving tips to help you finally bring that course idea to life. I'm sharing the biggest hurdles that aspiring course creators face: finding the time to actually create a course. ✨I hav…
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To ask a question or give feedback on the episode, send me a text! Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy t…
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Have you ever wondered how personal growth can fuel your business success? Or how focusing on yourself first can lead to serving your students better? I share my journey and insights on shifting focus from merely growing to truly thriving, inspired by John Maxwell's “15 Invaluable Laws of Growth.” Together, we'll explore growth gaps like perfection…
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Ever feel stuck trying to get real feedback for your online course? Need some solid testimonials to show off the benefits of what your solutions? In this episode, I’ve got you covered with 9 super practical tips to gather awesome feedback and glowing testimonials from your students. Whether it’s your first course or you’re gearing up for another la…
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To ask a question or give feedback on the episode, send me a text! In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for…
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Struggling to figure out the next step for your potential clients? Wondering how to take them from just knowing you exist to becoming your biggest cheerleader? In this episode, I break down the 5 key stages of a customer journey: Awareness, Consideration, Decision, Retention, and Advocacy. I'll help you understand how to guide clients through each …
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