PR Newswire Presents: Pitching National Political Media

The PR Newswire Webinar Series - Tips and Tactics for Strategic Communications

Pitching political reporters requires a whole new set of rules than normally apply for business writers. For instance, political reporting often focuses more on issues and initiatives and stories tend to have a national scope. With the presidential campaign in full swing, and candidates out on the road attempting to advance their agendas, there’s no time like the present to hear policy and political reporters discuss what types of pitches work best for them.
PR Newswire has assembled a panel of national political reporters to talk about what they are looking for from the PR community. Topics will include:
# Working within section deadlines
# The main newsroom and how it works with the capital bureau
# Cultivating lasting relationships with these influential reporters
# Traveling with a candidate – what reporters need from you
# Strategies to make your press release stand out
Moderated by:
Michael Mannino, Midwest Media Relations Representative, PR Newswire
Speakers:
David Meyers, Managing Editor, Roll Call
Mark Z. Barabak, Political Writer, The Los Angeles Times
Marianne Russ, Capitol Bureau Chief, Capital Public Radio