As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number one audience. The most successful organizations are those with engaged employees who are involved in frequent two-way dialogue with leadership throughout the organization and giv…

Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is actually being received as intended by their audiences. Achieving success by re-enforcing your brand begins with research. We often conduct qua…

As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impre…

Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But there is one strategy that continues to be preached and implemented successfully: include your employees in conversations about your business. This doesn’t mean te…

Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products or services. The problem is, most of those people don’t dig deep to figure out a very specific, unique, interesting, valuable and – most of all – newsworthy angle for th…

I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard way. Over and over again. Less frequently as I continue to practice this important discipline, but it still happens – to all of us. We live in a society that moves so quickly, th…

I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press events and media coverage. But I also try to attend our client’s annual celebrations, and events where they are recognized. Clients have always verbalized their appreciation when I …

As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships. Sending mass emails to the news media, government agencies and community leaders has become the norm – yet it’s the one of the least effective ways to actu…

One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone. The best leaders view their customers, employees, business partners, and community organizations as the key audiences they serve. And they also have a small group of trusted advisors who provide guid…

Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck. In this edition of the Strategic Minute, Michael Meath discusses how this “checklist” approach to plans for strategy, budgets, marketing and operations will enable you to think ahead…

Did you know that PR Newswire is the only major wire service to offer complimentary online media monitoring with all national newslines? A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines. US1 Media Monito…

Join an interactive discussion to explore how communications professionals can cost-effectively build relationships with journalists by utilizing all the tools available in ProfNetSM. The presentation will cover how to: » Receive and respond to daily leads from journalists seeking expert sources » Proactively engage with media by connecting with jo…

PR Newswire's Webinars are designed to provide communications professionals with practical information on how to effectively communicate with the media. Building Media Relations in Technology will give you the opportunity to interact directly with technology editors to gain insight on what they look for when covering stories to help you be more suc…

You may have heard about how a feature story can be a great way to get your message to the media, but you have no idea about how to write one. Or maybe you've dabbled with features in the past but could use a refresher course. Either way, a free "Features 101" Webinar being offered by PR Newswire will be time well-spent. More than ever, public rela…

PR Newswire invites you to a Measurement for the Masses Webinar Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because these serv…

MEDIAtlas(TM), PR Newswire's leading Web-based global media database, is valued by thousands of communications professionals for its ease of use and comprehensive data. Now, the newly-upgraded MEDIAtlas makes it faster and easier to get information, compile lists and create reports. Join Ted Skinner, Vice President - Public Relations Products, on T…

A significant benefit of your membership with PR Newswire, the service is delivered for 30 days at no additional charge following the use of US1 or any of PR Newswire’s premium national newslines. US1 Media Monitoring allows you to track thousands of online media sites and blogs for mentions of your organization, products or peers. It is powered by…

Building Media Relations in Biotech will give you the opportunity to interact directly with editors to gain insight on what biotech media look for to help you be more successful with your media outreach efforts. Panelists will be available for a Q&A session. The discussion will cover best practices for: # Effectively pitching publications # How to …

Millions of people a day are weighing in with their opinions, advice, and commentary online. What began as a teen phenomenon has now grown to include people blogging from every age and demographic group imaginable. And in the process, they’re likely talking about you. Your brands. Your products. And your competitors. Smart companies are paying atte…

Americans love their cars. Every year billions of dollars are spent trying to convince us we need a new one, selling us equipment for the one we have or helping us sell our used one. The industry is rapidly changing and adapting. The people responsible for making sense of all this are a committed group of journalists who cover every facet of the in…

Hispanic media outlets in the U.S. are at an all-time high and by 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin. The U.S. Hispanic market's buying power has steadily grown throughout the years and expected to reach $1.2 trillion by 2011. This is an important time for organizations to unde…

The Internet, bloggers, 24-hour news channels -- we live in a world of immediacy. Yet landing a company profile or your client's latest product in a daily newspaper is still considered a coup. PR Newswire invites you to "Inside the Business Section" to hear from top business editors at some of the nation's largest newspapers. Learn how they select …

PR Newswire has assembled a panel of experts to discuss the media landscape in Latin America and provide best practice guidelines on targeting this burgeoning and influential group. Moderated by PR Newswire's Director of International and Multicultural Markets, Gina Rudan, the discussion included an update on the Latin America media landscape, in-r…

The Internet is radically transforming business communications and branding. Leading organizations are embracing their market by creating and participating in relevant online conversations. Everyone is on a quest to be perceived as authentic both through communications and advertising efforts. This conference will bring together the best and bright…

Scores of mainstream media outlets have turned to the blog as a key tool for encouraging online interaction with their audiences. Thousands of journalists now include blogs as part of their daily Internet diet as they dig for potential story ideas, and thousands more average citizens use personal blogs to communicate with friends, family or other l…

Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story or passing on it altogether. It’s no different for consumers reading information online - an interesting photo grabs readers’ attention and draws them into a story in a way that simple text may not.…

Pitching political reporters requires a whole new set of rules than normally apply for business writers. For instance, political reporting often focuses more on issues and initiatives and stories tend to have a national scope. With the presidential campaign in full swing, and candidates out on the road attempting to advance their agendas, there’s n…

U.S. Newswire Invites You To a Free Webinar: A Preview of New Services and Benefits for 2007 Hosted by U.S. Newswire Vice President of Marketing & Sales, Brian Taylor U.S. Newswire's recent acquisition by PR Newswire has resulted in many new benefits for U.S. Newswire customers. U.S. Newswire's expertise and focus in the public interest news/media …

Imagine being able to easily create a stand-alone Web site dedicated to a specific trade show, that remains under your full control, can be updated in real time, and includes automated news release posting capabilities, appointment booking tools, and full measurement reporting. PR Newswire has made it a reality. Dee Rambeau, product specialist for …

The ability to reach key audiences in global markets may be the next critical step in your public relations campaign. Although PR professionals in the United States may be aware of how best to execute their media relations efforts within their own country, the practice of public relations abroad may pose new challenges. Whether you're planning a co…

In today’s fast-paced world, being able to stay on top of breaking news often means the difference between success and failure. As a user of PR Newswire’s industry leading monitoring service, eWatch™, you are familiar with how the service helps you stay abreast of what’s being said about your company, executives, industry and competitors in online …

Overview From avian flu to chronic obesity, healthcare issues regularly make for attention-grabbing headlines across the country. But those in the business community understand that word of a new miracle drug or a looming pandemic can send pulses racing on Wall Street. PR Newswire has brought together a panel of seasoned journalists with a unique u…

Families across America rely on all types of media for advice on parenting, the hottest new toys, establishing sleep schedules, providing healthy meals, helping with homework and myriad other topics related to raising their children and keeping a healthy balance in their lives. Whether it's a Web site, magazine, newspaper or any other type of outle…

Overview More and more Americans are turning to the Internet as their primary source of news and information. Traditional media outlets such as newspapers and television stations now must strive to adapt their coverage efforts to address the growing online audience. PR Newswire has assembled a panel of veteran journalists with expertise in online n…

As a MEDIAtlas(TM) subscriber, you’re familiar with the ease of use and comprehensive data afforded by the system. But are you aware of how to make the most of all the features MEDIAtlas™ offers, including automated news release distribution for lists you’ve created, Pitching Tips(TM) from Bulldog Reporter and integration with other PR Newswire med…

PR Newswire's Kira Salem interviews Mike Butler, founding partner of PRstore, an emerging national chain of retail marketing franchises catering to the promotional needs of America's small businesses. The interview covers the genesis of the PRstore concept, small business trends, how small businesses can take advantage of PRstore’s offerings, PRsto…

As a PR Newswire member, you are familiar with the exceptional value of distributing your news and information directly into the newsroom systems of major media outlets around the country. But are you aware of how to make the most of all the value-added benefits you also get with each use of US1, our premium newsline? On Thursday, May 18, Sarah Ske…

Broadcast PR is in a state of dynamic change. The Internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are all helping to transform traditional broadcast PR services into multifaceted marketing and communications tools. These changes are taking place as more and more people seek their news and informatio…

With a buying power predicted to grow to $1.87 billion by 2010, or 9.2 percent of total U.S. buying power by that year (Selig Center for Economic Growth), the influence and importance of the growing Hispanic community is at an all-time high. This is one of the many reasons that mainstream television networks such as NBC, Bravo and USA will soon be …

Feature News Service 101 Webinarبقلم PR Newswire

Measurement has been a topic of great interest and debate in the communications industry for years. Most professionals believe measurement is the key to solidifying the role of strategic communications in the business world. However, measurement has eluded the masses because services have traditionally been extremely cost-prohibitive and cumbersome…

Leading communications experts shared their success stories on creating interactive, strategic online media rooms that the media and other key audiences rely on regularly for up-to-the-minute information. A leading journalist offered advice on how he uses online media rooms and what would assist him in his daily story research.…

The Securities & Exchange Commission (SEC) recently launched a voluntary filing program to assess the benefits of XBRL, eXtensible Business Reporting Language. Today, companies have the option of filing their 10-K, 10-Q or even their earnings release in XBRL format to EDGAR. The outcome of the SEC's program could result in XBRL becoming a standard …