291: Top 5 Controversies Surrounding Wicked Movie and Their PR Lesson

The PR Breakdown with Molly McPherson

When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film’s buzz and audience trust.

Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse.
Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins.
Crisis Lessons Worth Singing About: Uncover key strategies to engage stakeholders and turn outrage into standing ovations.

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1. Navigating Wicked Controversies in PR (00:00:00)

2. Ariana Grande and Ethan Slater Relationship Controversy (00:01:59)

3. Addressing the Salary Disparity Rumors (00:05:08)

4. The Two-Part Release Decision (00:07:11)

5. Cynthia Erivo's Past Tweets Resurface (00:09:36)

6. Fan Culture Collision at AMC Theaters (00:12:13)

7. Key Takeaways in Crisis Management (00:14:59)