The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

The PPC Den: Amazon PPC Advertising Mastery

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It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
2:18 – Intro
5:20 – Inspiration behind evergreen strategies for PPC
8:30 – Evergreen campaign creation strategy
11:17 – The “Protect” Strategy
18:20 – The “Conquer” Method
22:21 – The “Rank” Approach
26:06 – The “Dominate” Strategy
32:18 – The “Discover” Campaigns
41:23 – Connect with us

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

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