Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns

The PPC Den: Amazon PPC Advertising Mastery

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction

• 1:05 - What Defines Wasted Spend: Clicks with No Orders

• 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports

• 4:01 - Weekly Analysis Timing

• 6:52 - Filtering Search Terms with Zero Sales

• 8:38 - Calculating Total Non-Converting Spend from Reports

• 12:28 - Common Misconceptions About Wasted Spend

• 12:54 - Practical Steps to Reduce Non-Converting Spend

• 14:51 - Using ACoS Power Ratio to Measure Efficiency

• 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker

• 15:55 - Homework: Track and Analyze Your Non-Converting Spend

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

What strategies can help minimize wasted spend in Amazon PPC?

https://youtu.be/FDwPBfb81Ec

What Do I Do With Wasted Ad Spend?

https://youtu.be/C8bNxLa2Sj4

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

https://youtu.be/ERHy10lGGX0

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

https://youtu.be/vE8AQB18SX0

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

https://youtu.be/BiFg73uv_vQ

📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/

Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno