Charles Stanton: How Brands are Coming Onto the Blockchain

The POZCAST: Career & Life Journeys with Adam Posner

• [03:12] Charles’ background and career journey
• [05:18] Charles’s conversation on NFT Investments with his spouse
• [06:44] Charles’s motivation with Web3 and potential projects, including Cardano.
• [08:55] The rebranding process from Bondly to Forj and the reasons behind it.
• [13:39] The reasons behind the greater affinity and engagement in the web3 space compared to traditional marketing approaches.
• [17:41] How brands can connect with the metaverse and facilitate ownership and Web3 integration.
• [18:43] Charles’ definition of the Web3 Metaverse
• [20:11]] The future of the Metaverse and Brand experiences
• [24:55] Unique opportunities and challenges for brands exploring the Metaverse
• [27:06] How Forj fosters co-creation between fans and creators in the Metaverse
• [30:12] Charless recommendations for breaking into Web3 from Web2
• [34:28] The biggest threats to Web3 adoption and growth
• [39:21] Why Charles considers blockchain as a technological movement
• [40:37] Exciting innovations and projects that Forj is working on