Intangible Values of a Podcast: What It Means For Stats, Metrics, and Monetization - EP 69

The Podcaster's Guide to a Visible Voice

What metrics are you using to measure your podcast’s success? Podcasting is a fantastic business marketing option. It’s a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic self—all without having to style your hair. Like any marketing strategy, podcasters inevitably want to see how successful their show is, and it’s understandable that they turn to popular metrics like downloads to figure this out.

In this episode, Mary breaks down why traditional advertising-focused stats might not be the best pick for independent podcasters. Instead, she suggests exploring value-based metrics like evidence of audience trust and indirect benefits to your business. These values, while harder to measure, tend to create a more telling picture of just how successful your podcast truly is.

Discover hard-hitting tips that will reveal your podcast’s full impact:

• The harder-to-measure values that matter as much or more than “vanity metrics”
• How building your credibility helps increase your publicity
• The very real action your calls to action can ignite
• How to combine traditional metrics and meaningful values for comprehensive proof of your podcast’s success

Links worth mentioning from the episode:

Full Funnel Effectiveness, report by Acast - https://drive.google.com/file/d/1gnqXjNlAqTyKqRm4GYevBmAr3TcoTB41/view?usp=drivesdk

Fun for Advertisers Across the Funnel, Canadian Listeners report by Acast - https://drive.google.com/file/d/1apIE5MIxV6aYYWxIIyqeOmT9S990VUwJ/view?usp=drivesdk

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [e-mail]
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com