The journey from dog sports to dog portraits with Michelle Crandall

The Pet Photographers Club

Today’s guest launched her dog sports photography business in late 2019.. Within months the 25 upcoming events she’d booked had all been canceled due to covid. Having quit her career job, she was forced to pivot and spend most of 2020 learning as much as she could to relaunch as a pet portrait photographer. Implementing everything she learned, her focus became building relationships which now means most of her clients come from referrals. I’m talking about Michelle Crandall of Pets in Focus and you’ll want to tune in to hear all about that and her business today.

We covered

• How covid forced Michelle to change from dog sports to portraits
• Why Covid was a blessing in disguise
• Knowing your values right now
• Why Michelle hasn’t gone back to dog sports
• Anxiety around education
• How Michelle transitioned her name from dog sports to portraits with marketing

IN THE MEMBERS-ONLY EXTENDED EPISODE:

• How managing a Pet Parade helped Michelles business
• The marketing plan Michelle is focusing on
• Charitable marketing
• Partners don’t need to be dog related
• Michelle’s process to choosing a product menu
• Michelle’s meat selling product
• Michelle’s process
• The biggest time saver
• The labs Michelle works with and why the variety