Making the most of connections to start a business

The Pet Photographers Club

When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s tried many different pricing structures and marketing strategies in the last ten years, and in today's episode- we spoke all about them!

We covered

• From a career in dance to professional photography
• No connections
• How Kim's income is split between landscape photography and pet photography
• The importance of connections
• How to get started in a new city
• Kim's best lead source
• Why offer multiple session types, and is that working?

IN THE MEMBERS-ONLY EXTENDED EPISODE

• The attraction to destination adventure sessions
• Kim's most popular product
• How Kim reaches her typical average sale and what she wants to change
• Starting a local dog community podcast as a marketing strategy