551 - Optimizing Your Marketing Strategy A Framework for Tech Consultants

The Paul Higgins Show

In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or refining your current efforts, I provide actionable insights and resources to enhance your marketing effectiveness and drive business growth. Tune in for practical advice and a structured approach to simplify your marketing journey.

Resources and Links

• 329 - Get More Sales Through SEO With Gert Mellak
• SEOLeverage
• Want to get the playbooks? Email [e-mail]
• 486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin
• Zenatta Consulting
• 467 – Tube Talk: How to use YouTube to Grow Your Cloud Consulting Business
• itGenius Youtube channel
• 381 – Get 30 Leads A Month To Your Cloud Consulting Business Leveraging Youtube With Paul Minors
• Previous episode: 550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip Popov
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• Paul Higgins Mentoring YouTube channel
• Tech Consultant’s Roadmap
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