315: The Second-Best Google Ads Q&A We’ve Ever Done!

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.

(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

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