أفضل بودكاسات Google Ads (2025)

1
DIY vs Agency: Who Should REALLY Run Your Google Ads? 21:05

7h ago21:05

21:05

Send us a text Thinking about hiring an agency or running your Google Ads yourself? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down the pros, cons, and trade-offs between DIY, freelancers, and full-service agencies — so you can make the right call for your budget, goals, and stage of growth. Learn when it pays to do it …

1
Should You Try Microsoft Ads? (Episode 486) 28:33

13h ago28:33

28:33

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.c…

1
#35 Google Ads 1x1 Podcast: Google Partner Summit 2025: Mein exklusiver Rückblick aus Dublin 9:48

3d ago9:48

9:48

Google Ads, die zuverlässig Kunden und Umsatz bringen — darum geht es in dieser Folge des Google Ads 1x1 Podcasts mit deinem Gastgeber Daniel Rakus. Dieses Mal berichtet Daniel live vom Google Partner Summit 2025 in Dublin. Im kurzen Rückblick: Eindrücke aus dem Google-Office, Networking mit europäischen und afrikanischen Agenturen, die Google Impa…

1
How To Test Google Ads Campaigns Like A Pro (Save Time And Money) 1:59

4d ago1:59

1:59

In this video, you’ll learn how to test your Google Ads campaigns like a pro even if you’re not a data expert. I’ll walk you through a simple, proven framework to find what actually works, spend smarter (not more), and boost your ad performance.

1
15 Google Ads Targeting Strategies For You To Steal 39:36

4d ago39:36

39:36

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you ca…

1
Mobile-First Design: The Business Imperative 13:25

6d ago13:25

13:25

Mobile devices now account for 66% of global web traffic, yet most businesses are still designing for desktop first—and it's costing them rankings, traffic, and revenue. In this episode, we break down why mobile-first design is non-negotiable in 2025. You'll discover: The critical difference between responsive and true mobile-first design How Googl…

1
Google Ads Retargeting 101_ Bring Back Lost Customers 2:08

5d ago2:08

2:08

In this video, we’ll break down Google Ads Retargeting (also known as remarketing) step by step. You’ll learn how to reconnect with potential customers, remind them what they loved, and turn “almost sales” into real ones.

1
The Fastest Way to Scale Your Google Ads Campaigns (Without Losing Money) 2:54

7d ago2:54

2:54

In this video, I’ll break down the exact steps to scale your Google Ads campaigns fast without blowing your budget. No fluff, no complicated theory, and definitely no AI magic tricks. Just clear, practical strategies that actually work.

1
PPC Basics: How to Get Phone Calls (Episode 485) 29:13

8d ago29:13

29:13

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…

1
How to Spot a Bad Google Ads Agency Before It’s Too Late 16:19

8d ago16:19

16:19

Send us a text Bad agencies are everywhere and they’re costing businesses millions. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest red flags to watch for when hiring or working with a Google Ads agency or freelancer. Learn how to identify poor tracking setups, vanity reporting, lack of communication, and shady ownershi…

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#34 Google Ads 1x1 Podcast: Performance Max entfesselt: Search Terms, Kanal-Insights & Asset-Reporting 12:50

10d ago12:50

12:50

In dieser Folge des Google Ads 1x1 Podcasts erklärt Daniel Rakus die wichtigsten neuen Funktionen von Performance Max: den Search Terms Report, Kanal-Reporting und Asset-Level-Reporting und welche Transparenz sie bringen. Er gibt eine kurze Checkliste mit Voraussetzungen (Datenqualität, Consent/Tracking, ausreichende Conversions, klare Ziele, gute …

1
How To Troubleshoot Google Ads Disapprovals In Minutes 2:27

11d ago2:27

2:27

In this video, I’ll show you step-by-step how to identify why your ad was disapproved, how to fix it fast, and how to avoid future disapprovals. Whether it’s ad copy, landing page issues, or policy violations, this guide will help you get your ads back up and running - without wasting hours guessing.…

1
Should you use the Power Pack in Google Ads? 14:57

11d ago14:57

14:57

Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks thro…

1
6 Google Ads Features Youre Not Using (But Should Be) 2:34

13d ago2:34

2:34

Unlock hidden potential in your Google Ads campaigns with 6 underrated features that boost performance and lower costs. From Location Bids to PMax – here’s what you’re missing.

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Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484) 48:00

15d ago48:00

48:00

This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - htt…

1
Navigating the Complex World of Tracking and Analytics: With Luc Nugteren 38:42

15d ago38:42

38:42

Send us a text Tracking and analytics have never been more complex, or more critical. In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Googl…

1
Why Your Google Ads Conversions Are Low (And How to Fix Them Fast) 1:08

15d ago1:08

1:08

Running Google Ads but not seeing the leads or sales you expected? You're not alone – and no, you're not broken. Your setup is.In this video, we break down 4 common reasons your Google Ads aren’t converting — and exactly how to fix them.

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Google Ads Hacks: What the Pros Don’t Want You to Know 2:54

16d ago2:54

2:54

In this video, I’m pulling back the curtain on some of the smartest (but most overlooked) Google Ads strategies that pros use behind the scenes. No shady tricks — just practical, proven tips that actually work.

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#33 Google Ads 1x1 Podcast: Die 7 größten Google Ads Budgetkiller — und wie du sie stoppst 8:08

17d ago8:08

8:08

In dieser Folge des Google Ads 1x1 Podcasts erklärt Daniel Rakus die häufigsten Fehler, die Budget in Google Ads-Kampagnen verschwenden: zu große Brand-Ausgaben, zu breite Keywords, fehlendes Tracking, kein Retargeting, zu viele Tests auf einmal und vernachlässigte Anzeigenassets. Du erfährst konkrete Lösungen wie Budget‑Risiken zu reduzieren (z. B…

1
What's the best structure for Performance Max campaigns? 13:41

18d ago13:41

13:41

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping. …

1
Heat Maps: Psychology, Design, and Conversion 17:12

19d ago17:12

17:12

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 36 reveals heat map secrets - X-ray vision into user behavior that delivers 23-187% conversion lifts by understanding what visitors actually do in their 8-second attention window. Key Topics Covered: The 8-second attention economy: snap judgment, visual scan, goal search Th…

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PPC Basics: How to Improve Quality Score (Episode 483) 34:52

22d ago34:52

34:52

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that! Try Opteo for free for 28 days - https…

1
How to Prepare Your Google Ads for Q4 (+FREE downloadable checklist) 16:36

22d ago16:36

16:36

Send us a text The Ultimate Q4 Google Ads Prep Guide (and Costly Mistakes to Avoid) Get our Ultimate Google Ads Checklist here: https://checklist.younganddigital.marketing Q4 can make or break your year — but most advertisers go in unprepared. In this episode, Jeremy shares the 8-step Google Ads Q4 checklist he uses with every client to maximize sa…

1
Can you still use Call Ads in Google Ads? 15:17

25d ago15:17

15:17

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones. In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and…

1
How To Improve Your Google Ads Quality Score Quickly (And Why It Matters) 2:59

27d ago2:59

2:59

In this video, I break down what Quality Score really is, why it matters, and—most importantly—how to improve it to get better ad placement and lower costs. 💡What You’ll Learn:- What is Google Ads Quality Score (explained)- Why it affects your ad rank and cost-per-clickHow to boost your score through:- Smarter keyword targeting (including negative …

1
The Social Proof Formula for Revenue 17:20

27d ago17:20

17:20

بقلم Gilmedia

1
PPC Basics: How To Manage a Search Campaign (Episode 482) 30:08

29d ago30:08

30:08

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account. Try Opteo for free for 28 days …

1
How to Scale Your Brand Internationally with Google Ads 21:21

29d ago21:21

21:21

Send us a text Hitting a ceiling with your Google Ads growth? In this Google Ads Unleashed episode, host Jeremy breaks down how to scale internationally without wasting ad spend or tanking ROAS. Learn how to structure accounts, manage domains, handle multiple currencies, and localise your feeds and landing pages for sustainable growth. Get your fre…

1
Should you run ads? 20:35

1M ago20:35

20:35

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready to run campaigns. Jyll shares the story of one of her clients, a therapist, and uses this example to …

1
From 3% to 30% Conversions: The Strategies You’re Not Using 8:57

1M ago8:57

8:57

Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mistakes businesses make that are costing them conversions. They also share how simple, data-backed testing strategies and landing page optimizations can u…

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The 72-Hour SEO Audit: Quick Wins Guide 18:26

1M ago18:26

18:26

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 34 presents the 72-Hour SEO Audit framework - a proven triage approach that delivers quick wins like 34% traffic increases in just two weeks, without waiting months for results. Key Topics Covered: 93% of online experiences start with search engines, 75% never click past pa…

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A Warning to 10+ Year Old Accounts (Episode 481) 35:48

1M ago35:48

35:48

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…

1
10 Essential Google Ads Tools Every Advertiser Needs 17:39

1M ago17:39

17:39

Send us a text The right tools can make or break your Google Ads success. In this episode of Google Ads Unleashed, host Jeremy shares his top 10 essential tools that every advertiser should be using in today’s AI-driven, automated landscape. From feed management and attribution to AI, competitor analysis, and client reporting, discover the stack th…

1
Capsule 0091 — Appel à l’action (CTA) dans les annonces 12:42

1M ago12:42

12:42

Cette capsule a été générée via NotebookLM et une IA conversationnelle, dans le cadre d’un projet personnel indépendant, non affilié à Google. Elle fait partie des 1000 capsules du podcast “1% Google Ads – La Voix des Stratèges”, un format audio structuré pour apprendre Google Ads à fond, en mode chronologique et stratégique. 🌟 Ce podcast est conçu…

1
Voice Search Optimization: The Conversational Comeback 17:36

1M ago17:36

17:36

Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 33 reveals voice search's stealth comeback - 157 million US users interact with voice assistants regularly, with voice shopping projected to hit $82 billion by 2025. Key Topics Covered: 50% of US population uses voice search daily (30-word queries vs 3-word typed searches) …

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#32 Google Ads 1x1 Podcast: Warum du deine eigenen Google Ads nicht siehst — 10 häufige Gründe 12:51

1M ago12:51

12:51

In dieser Folge erklärt Daniel Rakus die zehn wichtigsten Gründe, warum du deine eigenen Google Ads bei einer Suche nicht siehst — zum Beispiel Geotargeting, Gerätetargeting, Budgetverteilung, Auktionsverlauf, Personalisierung, Tagesbudget, Werbezeitplan, Sprache/Netzwerke, Zielgruppen und automatisierte Gebotsstrategien. Höre dir an, warum das Nic…

1
Is PMax the best or the worst campaign type in Google Ads? 14:12

1M ago14:12

14:12

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right…

1
Ads Not Converting? How to Diagnose and Fix Failing Accounts 24:31

1M ago24:31

24:31

Send us a text Struggling with Google Ads that just won’t convert? In this episode of Google Ads Unleashed, host Jeremy breaks down exactly how to diagnose a failing account and pinpoint where things are going wrong. From search terms and CTR to CPCs, add-to-cart rates, checkout issues, and even shipping, he shows you how to spot the weak link in y…

1
Huge Q&A About Google Ads (Episode 480) 40:01

1M ago40:01

40:01

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear! Try Opteo for free for 28 days - https://opteo.com/psp Chris …

1
eCommerce Success with Demographic-Focused Creatives 9:14

1M ago9:14

9:14

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand in…

1
#31 Google Ads 1x1 Podcast: Neukunden vs. Bestandskunden – Wie du dein Google Ads-Budget richtig setzt 8:25

2M ago8:25

8:25

In dieser Folge erklärt Daniel Rakus, wie du dein Google Ads-Budget zwischen Neukundengewinnung und Bestandskundenbindung sinnvoll aufteilst. Er erläutert Unterschiede in Customer Journey, Kosten und Targeting und stellt passende Kampagnen-Typen für die Akquise vor (generische Suche, Performance Max, Demand Gen). Für die Bindung empfiehlt er Brand-…

1
When should you use Target vs. Maximize vs. Manual bid strategies? 19:36

2M ago19:36

19:36

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between targ…

1
How to Revive a Stale Campaign (Episode 479) 32:43

2M ago32:43

32:43

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…

1
Why Cutting Too Many Keywords Can Tank Your Performance 10:55

2M ago10:55

10:55

Send us a text Think adding negative keywords always improves results? Think again. In this episode of the Google Ads Unleashed Podcast, host Jeremy explains why most advertisers are overdoing negatives—and how it can actually hurt performance. You’ll learn when to trust Google’s smart bidding, why data (not gut instinct) should guide exclusions, a…

1
Meta Ads Automation Problem: When Algorithms Fail Your Strategy 9:06

2M ago9:06

9:06

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads automation limits and how to strategically combine it with precise, human-led targeting and creative control so you can connect with dive…

1
Generic Creatives: The Silent Killer of Your Ad Performance 11:35

2M ago11:35

11:35

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative …

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#30 Google Ads 1x1 Podcast:So verteilst du Dein Google‑Ads Budget richtig 7:56

2M ago7:56

7:56

In dieser Folge erklärt Daniel Rakus, wie du dein Google‑Ads‑Budget optimal zwischen Brand‑, generischen Suchkampagnen, Retargeting, Performance Max und Demand Gen aufteilst. Er gibt konkrete Prozentempfehlungen, Praxistipps und ein Beispiel für ein 10.000‑€‑Monatsbudget. Außerdem zeigt er die Unterschiede für E‑Commerce (starke Gewichtung auf Shop…

1
How to get started with Gmail Ads and YouTube Ads 31:54

2M ago31:54

31:54

Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love…

1
Are You Paying for Sales That Would Happen Anyway? Here’s How to Know 16:41

2M ago16:41

16:41

Send us a text Ever wondered if your Google Ads are actually driving incremental sales—or if those conversions would’ve happened anyway? In this episode of the Google Ads Unleashed, Jeremy breaks down the concept of incrementality and shares a 5-step framework to test it for yourself. You’ll learn how to build a clear hypothesis, set up a geo holdo…

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#29 Google Ads 1x1 Podcast: Google AI Search (SGE): Bedrohung oder Chance für Google Ads? 7:48

2M ago7:48

7:48

Google Ads, die zuverlässig Kunden und Umsatz bringen — das ist das Ziel. In dieser Folge des Google Ads 1x1 Podcasts erklärt Daniel Rakus, wie die neue Google AI Search (SGE) Suchergebnisse verändert und welche Folgen das für Werbetreibende hat. Du lernst, welche Auswirkungen die AI-Search auf Brand- und generische Kampagnen hat, welche neuen Anze…

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