Carrie Wilson: Overcoming Fear and Crafting a Personal Brand

The Open Exchange with Paul Martinez

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Carrie Wilson, founder of CAW Creative Design, shares her journey from studying broadcast communications to becoming a marketing and web design expert. Carrie discusses her early passion for the internet, the creation of her first business, Affinity Design, and her unexpected pivot to senior care, driven by personal experiences with her grandparents.
In this episode, Carrie explains how her time in senior care enriched her approach to marketing, emphasizing the importance of understanding clients' stories and passions to create impactful strategies. She candidly shares her struggles with fear and anxiety when deciding to start a new business later in life, inspired by the quote, "Everything you want is on the other side of fear."
Carrie provides valuable insights into helping new entrepreneurs navigate the overwhelming aspects of branding and marketing, discusses the evolving role of AI, and offers examples of effective content strategies. Tune in to learn how Carrie overcame challenges, embraced change, and built a business that champions new entrepreneurs every step of the way.
Website:
www.Cawcreativedesign.com

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