Pia Sundhage isn’t afraid of coaching with data science

The Next Stage podcast by Web Summit

Football fans will know Pia Sundhage as a legend in the field.

The Swedish player turned coach was the third woman coach for the US women’s football team, leading them to the final of the 2011 FIFA Women’s World Cup before going on to coach the Brazil women’s national team.

In this episode of The Next Stage, Pia talks to journalist Pedro Bassan about coaching and how it has evolved to include technology, particularly data-driven insights that can augment experience and instincts.

Pia Sundhage, head coach of the Brazil women's national team, was in conversation with Pedro Bassan, journalist for Globo TV, on SportsTrade at Web Summit Rio 2023.

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