TMDP 059: Playing the Branding Game with Rob Crews

The Marketing Disenchanted Podcast

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل three أعوام

المحتوى المقدم من Temitayo A. Osinubi. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Temitayo A. Osinubi أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Tag Team Talent Podcast

1
Tag Team Talent Bonus Show #1 "Mack & Jamie" 5:37

منذ 10 أيام5:37

التشغيل لاحقا

قوائم

إعجاب

احب

5:37

Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!

منذ 7 أعوام 50:07

MP3•منزل الحلقة

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Follow Rob on Twitter at @robcrews. He can also be found on LinkedIn.

You’ll Learn:

How the study of economics ultimately influenced Rob to pursue a career in marketing.
Why marketers should always be on either extreme and never get caught in the “murky middle”.
Why non-marketers struggle to understand the value of a good marketing professional, no matter how much you quantify it.
How the overemphasis on the mechanics of marketing can lead to the death of good storytelling.
Why #DigitalDiscernment is now a matter of civic duty because democracy demands an educated populous.

3 Key Points:

The power of a brand name on your resume is always stronger than the skillsets you possess.
There’s always gap between the work you can perform and the work you can sell yourself into; play the brand game.
Lifelong learning is table stakes. Marketing has evolved to where no one person can ever know it all.

Resources Mention:

Hacking Marketing by Scott Brinker

Get New Show Alters in Facebook Messenger!

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

Killer Resources:

Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

68 حلقات

#Careers #Business #Marketing #Temitayo A. Osinubi #Collegeguide #Internetmarketing #Onlinemarketing #Uncollegemovement #Webmarketing #DigitalMarketer #Youngprofessionals

TMDP 059: Playing the Branding Game with Rob Crews

The Marketing Disenchanted Podcast

published منذ 7 أعوام

MP3•منزل الحلقة

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 20, 2024 17:13 (9M ago)

Follow Rob on Twitter at @robcrews. He can also be found on LinkedIn.

You’ll Learn:

How the study of economics ultimately influenced Rob to pursue a career in marketing.
Why marketers should always be on either extreme and never get caught in the “murky middle”.
Why non-marketers struggle to understand the value of a good marketing professional, no matter how much you quantify it.
How the overemphasis on the mechanics of marketing can lead to the death of good storytelling.
Why #DigitalDiscernment is now a matter of civic duty because democracy demands an educated populous.

3 Key Points:

The power of a brand name on your resume is always stronger than the skillsets you possess.
There’s always gap between the work you can perform and the work you can sell yourself into; play the brand game.
Lifelong learning is table stakes. Marketing has evolved to where no one person can ever know it all.

Resources Mention:

Hacking Marketing by Scott Brinker

Get New Show Alters in Facebook Messenger!

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

Killer Resources:

Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

68 حلقات

#Careers #Business #Marketing #Temitayo A. Osinubi #Collegeguide #Internetmarketing #Onlinemarketing #Uncollegemovement #Webmarketing #DigitalMarketer #Youngprofessionals

كل الحلقات

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TMDP 067: Why NO ONE is safe from AI with Christopher S. Penn 55:40

منذ 7 years55:40

55:40

Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He’s a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you. He speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He’s the co-founder of Brain+Trust Insights , a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee podcast with John Wall. Follow Christopher on Twitter at @cspenn . He can also be found on LinkedIn and the Marketing Over Coffee group. You’ll Learn: Christopher’s career evolution from a pure technology background to marketing technology or MarTech. Why Christopher believes there’s a lot wrong with current Influencer Marketing. Content Marketing always had a cover charge, but it’s a lot higher if your content sucks. What you create has got to be better than the alternatives. Why Facebook won’t win the fight against #FakeNews Humans must make sure historical bias doesn’t affect machine learning by being model checkers. 3 Key Points: NO ONE is safe from the coming AI revolution! You must remain flexible and willing to adapt quickly because the industry changes so rapidly. You can’t be left-brained or right-brained anymore. You need both analytical and creative skills. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

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TMDP 066: Being Radically Ambitious with Brett Burky 1:04:59

منذ 7 years1:04:59

1:04:59

Brett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics. He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can bet he’s testing it out. Follow Brett on Twitter at @BrettBurky . He can also be found on LinkedIn and at RadicallyAmbitious.com . You’ll Learn: How Brett transitioned from being a professional musician to affiliate marketing and SEO professional to ultimately teaching those subjects in Full Sail University’s Internet Marketing degree program. Why Brett wishes he had stuck with coding as a teenager. Why influencers should start thinking in terms of programming language; if this then that. Why Brett feels the next wave of inbound marketing is creating cool pieces of software. The marketing psychology of staying top of mind and the tangible benefits of good branding. The very real danger of memes becoming idea viruses. The marketing significance of life events in Google. 3 Key Points: Being able to identify and analyze trends is the most important thing because you’re only going to get a few waves in your lifetime. Always be curios and never be afraid to look stupid why asking questions. Cheap little tools that are of Youtility are what will separate great marketers from their competition. Resources Mention: Design Pickle Albert Effin Amazing Intercom Chat Bot Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

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TMDP 065: Why Digital Discernment is a Life Skill 24:35

منذ 7 years24:35

24:35

It’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far. During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysis methodologies. One of the more sensitive questions I ask it about #FakeNews and Facebook’s response to this issue on its platform. The answers run the gamut, but on the whole professional marketers are largely unsympathetic. I have a bit more empathy as I argue that #DigitalDiscernment is a life skill with the 2016 U.S. Presidential election being a prime example of why that is. You’ll Learn: Why I ask my guests the same set of questions. Why guest 53 Isiah Fowler feels we as individuls were responsible for #FakeNews Why guest 57 Joe Pulizzi feel Facebook is a media company and as such has a higher degree of responsibility for the #FakeNews issue. 3 Key Points: You can’t, or at least shouldn’t begrudge people for not having a skill that they don’t know is a skill. #DigitalDiscernment is a skill. You’re not dumb; you were duped. #FakeNews is a complex issue and the layperson was taken advantage of. Resources Mention: TMDP 053: Why Success Starts with a Vision with Isiah Fowler TMDP 057: Killing Marketing with Joe Pulizzi Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

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TMDP 064: The Double Thank You Moment 59:09

منذ 7 years59:09

59:09

Ed Kless believes that entrepreneurs continue the work of creation. His goal is to grow his intellectual capital. Viewing himself not as an employee, but rather an IC (knowledge) investor. He has knowledge and loves to expand it, seeking to work at a place where his knowledge investment will pay the highest return. Follow Ed on Twitter at @EdKless . He can also be found on LinkedIn and EdKless.com . You’ll Learn: Why entrepreneurs continue the work of creation. Why Ed believes liberal-arts training is beneficial to businessmen & marketers. How #FakeNews can be sorted out by simply questioning possibility. The coolness of innovation can never trump results. 3 Key Points: Business is NOT a zero-sum game. Over specialization can be a liability. A broad skillset makes you more well rounded. Brands actually belong to the consumer, not the company. Resources Mention: Sage North America The Soul of Enterprise The Professional Pricing Society Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 063: Conversational AI with CRM Legend Brent Leary 1:07:38

منذ 7 years1:07:38

1:07:38

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development. Mr. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com. Follow Brent on Twitter at @BrentLeary . He can also be found on LinkedIn . You’ll Learn: The strategies Brent used to grab a foothold early in the CRM space. The one thing Brent wished he had done that he didn’t as he gained prominence in the industry. How Brent coped with the rigors of being a CRM industry thought leader. Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it’s almost useless. Why big companies like Microsoft and Amazon are partnering to tackle voice search. Why the lines between #InfluencerMarketing and PR have become muddied and why they’re not the same thing. 3 Key Points: Be organized, structured and consistent about the process of creating your content/ thought leadership. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future. The human relationship to AI is symbiotic, adversarial. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 062: ColderICE eCommerce with John Lawson 29:28

منذ 7 years29:28

29:28

John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addressing tens of thousands of business leaders and entrepreneurs. Follow John on Twitter at @ColderICE . He can also be found on LinkedIn and JohnLawson.com . You’ll Learn: How John became a trailblazer in the eCommerce space. Why word of mouth marketing is difficult to scale online. Why John would look to the affiliate marketing space if he had to start all over again. 3 Key Points: Everyone should be enchanted with marketing. If you’re not, you’re not being heard. The Future is now. We’ve already surpassed the Jetsons. As privacy regulations like Europe’s GDP restrict advertisers boutique industries will pop up to aid companies. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 061: The Value of The Thirst For Knowledge with Ron Grant 50:43

منذ 7 years50:43

50:43

Ron Grant is an accomplished, focused professional with a diverse set of skills and experience in the fields of for-profit and non-profit public relations, brand communication and journalism. He has a formidable track record of strengthening a company’s overall brand messaging through skillful business communication, resourceful use of social media, and focused customer service. His specialties include composing press and news releases, web journalism, blogging, Internet marketing and PR, customer service, branding consulting, promotions, media public affairs, campaign creation and management, and special event coordination. Follow Ron on Twitter at @rontheeron . He can also be found on LinkedIn and writing for ShowsIGoTo.com . You’ll Learn: How Ron transitioned from the non-profit sector as a PR professional to the for-profit sector and freelance journalism. The essential questions to ask that will lead to wisdom and ensure your skillset never becomes outdated. Brands seeking to latch onto youth culture need to think long term with their influencer marketing programs, not just as a transaction. 3 Key Points: Career success is a long-term commitment, not unlike marriage. You’ve got to stay committed long past the honeymoon phase. The “soft-skill” of networking can’t be avoided or overstated. Learning that art is an absolute must. Celebrity is a fickle friend. Influencers must be extremely savvy to handle the entire behind the scene functions that come along with online celebrity. Resources Mention: Ron writes for ShowsIGoTo.com . Find Ron’s articles in Parkview Magazine . Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 060: The Gospel of Gary Vaynerchuk Pt. 2 32:05

منذ 7 years32:05

32:05

In part one I explored what I call “The Gospel of Gary Vee”, and gave my perspective on the views of both held by Alexis P. Morgan and Douglas Karr. In this episode I’m going to make the point that Gary’s message is often weaponized and used in an offensive manner in the same way the Christian gospel was used as a weapon during the bloody historical period known as The Crusades. I also highlight a viral, $100 To The Winner Of The Race, and provide perspective as to why Gary receives such a strong reaction from individuals like myself and Alexis P. Morgan. You’ll Learn: How Gary Vaynerchuk’s message of personal accountability gets taken out of context and used as a weapon. Why I had a falling out with a mastermind member who prescribed to Gary’s way of thinking. How white privilege compromises some individuals ability to empathize (not sympathize but empathize) and give good advice. Where the deep seated frustration with Gary’s gospel comes from. 3 Key Points: Gary’s message gets abused by his followers to attack people in the same way the Christian Gospel was used to shed blood during the historical period of The Crusades. Personal accountability is not a license to be racially insensitive. The stakes are high and people have died. “Privilege blinds because is it the nature of privilege to blind.” ~ Chimamanda Ngozi Adichie. Resources Mention: TMDP 055: The Gospel of Gary Vaynerchuk Pt. 1 The Terrorists of Capitalism: A Response To Gary Vaynerchuk Gary’s Response to Alexis P. Morgan TMDP 010: Epiphanies You Can’t Get From Gary Vee $100 to the winner of the race viral video Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 059: Playing the Branding Game with Rob Crews 50:07

منذ 7 years50:07

50:07

Rob Crews is a data-driven marketing executive who builds brands, teams and profitability. In his most recent roles at Ovation and Church's Chicken, Rob is hired by PE firms to serve on senior management team and lead turnaround, rebranding, develop strategies and execute plans to reverse severe sales declines. In both instances he dramatically impacted sales trends and at Ovation Brands, the existing owners were able to monetize and exit the business. Follow Rob on Twitter at @robcrews . He can also be found on LinkedIn . You’ll Learn: How the study of economics ultimately influenced Rob to pursue a career in marketing. Why marketers should always be on either extreme and never get caught in the “murky middle”. Why non-marketers struggle to understand the value of a good marketing professional, no matter how much you quantify it. How the overemphasis on the mechanics of marketing can lead to the death of good storytelling. Why #DigitalDiscernment is now a matter of civic duty because democracy demands an educated populous. 3 Key Points: The power of a brand name on your resume is always stronger than the skillsets you possess. There’s always gap between the work you can perform and the work you can sell yourself into; play the brand game. Lifelong learning is table stakes. Marketing has evolved to where no one person can ever know it all. Resources Mention: Hacking Marketing by Scott Brinker Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 058: Hacking Social Impact with Joey Womack 44:40

منذ 7 years44:40

44:40

Joey Womack is rebel with a cause. Analytics junkie. Optimist. Cynic. Serial envelope pusher. Cult creator. Superhero. Pick one, and that's Joey. His life's purpose is to equalize socio-economic disparities in communities around the world; with a goal to help 1 billion people by the year 2039. Joey was bitten by the entrepreneurial bug in 2002 when he launched digitalguestlist.com as a graduate student at Florida A&M University. The site grew to 80,000 subscribers/users, and advertised thousands of events for Fortune 500 companies, agencies, and high-profile promoters during special events weekends like NBA All-Star Weekend, Super Bowl, and Essence Music Festival. He also used innovative digital marketing strategies to execute events in the Southeast for brands such as Crown Royal, Ciroc, Smirnoff, Coors Light, Warner Bros., and Hennessy. You’ll Learn: How a summer program at Tuskegee University started Joey down his entrepreneurial path. How Joey has been using technology to solve large-scale social problems. The common pitfalls that trip up most startups. Why Joey is so staunchly against censorship on Facebook despite the scourge of #FakeNews. 3 Key Points: Focus on core values and surround yourself with like-minded people. Businesses exist to solve problems, but most new entrepreneurs fail to diagnose the proper problem. The online segregation of people into silos for marketing purposes causes division and makes it difficult to punch through people’s echo chamber. Resources Mention: Amplify4Good.com GoodieNation.org Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

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TMDP 057: Killing Marketing with Joe Pulizzi 52:46

منذ 7 years52:46

52:46

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell. You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he’ll be wearing orange. Follow Joe on Twitter @JoePulizzi . He can also be found on LinkedIn and www.joepulizzi.com . You’ll Learn: Joe’s entrepreneurial path that led him to found Content Marketing Institute. Just how close Joe came to packing it in. How Content Marketing World became the largest conference of it’s kind in the world. Why Joe thinks CMO’s need to “kill” marketing as they know it. Joe’s commitment to diversity in the Content Marketing World conference. 3 Key Points: Facebook is a media company Diversity matters. CMO’s need to “kill” their existing marketing org structure and adopt a new model. Resources Mention: Killing Marketing by Joe Pulizzi and Robert Rose Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

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TMDP 056: Own Or Be Owned with Andre C. Hatchett 37:50

منذ 7 years37:50

37:50

Andre C. Hatchett is a nationally acclaimed entrepreneur and philanthropist. As the current owner of TheBlackRealEstateSchool.com , AndresNotarySchool.com and Priority Notary, Inc., Andre is a man who wears many successful hats! He is also the founder of the Own or Be Owned movement, which includes the thought-provoking and insightful book, Own or Be Owned – The Black Man’s Guide To Wealth Creation in America. In addition, Andre owns a clothing line: ClothingBuyBlack.com. A brilliant entrepreneur, Andre is often called upon to share his knowledge with others. He can be seen in the up and coming documentary Own or Be Owned. Remember, home values will go up with or without you! Follow Andre on Facebook . He can also be found on LinkedIn and AndreCHatchett.com . You’ll Learn: What inspired Andre down the path of entrepreneurship at such an early age. What specific internships would have accelerated his climb to the top. The importance of seeking out and surrounding yourself with business minded friends. The reason why Andre cares absolutely nothing about #FakeNews and you shouldn’t either. Why ethics should always trump a quick online buck. 3 Key Points: There’s no time to overthink anymore. It’s time to over-act and learn on the go. Learn a skill or trade that is NEEDED, not that you love. You must learn how to build assets (own) or you will be owned by those who do. Resources Mention: The Top 10 Habits of Underachievers by Andre C. Hatchett Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 055: The Gospel of Gary Vaynerchuk Pt. 1 33:27

منذ 7 years33:27

33:27

This past September 11th an absolutely blistering Medium article about Gary Vee cropped up on my LinkedIn. In it the author makes an argument that unabashed capitalist such as Gary are tantamount to terrorists. Now if you listen to this show (or read the description) it should come as a surprise to no one I have my professional issues with Gary’s stance on formal education. That being said, even this was a bit much for me. I was so taken aback I asked if this article was fair to Gary in Carlos Gil ’s private Social Media Mastermind Facebook Group. The conversation was lively with respectful discourse. My friend, fellow podcaster and ninth guest of this very podcast Douglas Karr chimed in with a perspective I think is representative of conservative Republicans who openly support Donald Trump (which Doug is among). In this episode I explore what I call “The Gospel of Gary Vee”, and give my perspective on the views of both Alexis P. Morgan and Douglas Karr. It’s my sincere hope you gain both insight and clarity from this sensitive, yet much needed conversation. You’ll Learn: Why Alexis P. Morgan is so damn mad at Gary (or not). Why I feel Alexis’ overall argument is quite valid, despite to scathing tone. The disconnect between viewpoint of conservative Republicans like Douglas Karr and the realities of corporate opportunities based on my life experiences. How name discrimination and other social pressures informed my journey of entrepreneurship. The simple social experiment whites can take to experience the challenges Black face just getting into Corporate America. 3 Key Points: Even if you don’t like the tone or form of expression someone uses, that doesn’t make their argument mute. Opportunity without access is meaningless. White privilege exists and is a distinct business advantage. Resources Mention: The Terrorists of Capitalism: A Response To Gary Vaynerchuk Gary’s Response to Alexis P. Morgan 3 Epiphanies You Can’t Get From Gary Vee Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 054: The Power of UnBranding with Alison Stratten 49:16

منذ 7 years49:16

49:16

Alsion Stratten is a writer and co-creator of content for UnMarketing . She’s also the co-author of UnSelling , The Book of Business Awesome/UnAwesome , QR Codes Kill Kittens and UnMarketing . The new book, UnBranding , is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking. Follow Alison on Twitter at @UnAlsion . She can also be found on LinkedIn and www.unmarketing.com . You’ll Learn: How Alison’s entrepreneurial journey to create something she couldn’t find in the market transformed into UnMarketing. Why Alison feels often times there’s more to learn from train-wrecks when things go badly wrong as opposed to when they went right. Why she feels overly focusing on new technology can take away from creating value for your customers. Technology is just a tool. The relationship between brand and influencer is complex. It takes more than metrics. It takes a hard discussion about values. You can’t put a flashy campaign on something that’s worthless and expect it all to work out. 3 Key Points: Success doesn’t have a specific measure. Don’t be intimidated or overly concerned with ten steps down the road. Enjoy the journey you’re on. Focus on loyalty, not new technology. Quality will always trump convenience. Social Media metrics alone (followers, likes etc.) are easy to manipulate and shouldn’t be the only way to evaluate Influencers. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

1
TMDP 053: Why Success Starts with a Vision with Isiah Fowler 39:19

منذ 7 years39:19

39:19

Isiah Fowler is the owner of Starts With A Vision. As a company they directly work with small businesses and established Entrepreneurs (Coaches, Consultants, Solo-preneurs, etc.) in helping them craft captivating content to attract their desired clients and customers through podcasting. In the Beginning of 2016, Isiah started a podcast titled The Starts With A Vision Podcast. He was able to leverage that and make an extra 5-figures per month and get speaking engagements booked with private Universities like Oglethorpe University. Podcasting has changed his life and Isiah want to help other businesses grow through the same strategies that he’s used. Follow Isiah on Twitter at @ZayisGQ . He can also be found on LinkedIn and www.startswithavision.com . You’ll Learn: How Isiah’s near death experience inspired him to change his life and start his entrepreneurial journey. The mindset Isiah used to overcome being scammed by Real Estate mentors he felt were credible. Why it’s important to diversify income streams within your core business. The difference between a serial entrepreneur and just a “hustler”. How Isiah has used #podcasting to grow his business and serve clients. 3 Key Points: Be patient. Don’t have a short-time mindset. Focus and see it through. Learn to separate the optimism from the reality of entrepreneurship. Get money! Keep your pipeline full at all times. Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool! Killer Resources: Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide . Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online. Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted . I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event. Let’s Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.