TMDP 063: Conversational AI with CRM Legend Brent Leary

The Marketing Disenchanted Podcast

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development.

Mr. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force.

His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com.

Follow Brent on Twitter at @BrentLeary. He can also be found on LinkedIn.

You’ll Learn:

• The strategies Brent used to grab a foothold early in the CRM space.
• The one thing Brent wished he had done that he didn’t as he gained prominence in the industry.
• How Brent coped with the rigors of being a CRM industry thought leader.
• Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it’s almost useless.
• Why big companies like Microsoft and Amazon are partnering to tackle voice search.
• Why the lines between #InfluencerMarketing and PR have become muddied and why they’re not the same thing.

3 Key Points:

1. Be organized, structured and consistent about the process of creating your content/ thought leadership.
2. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future.
3. The human relationship to AI is symbiotic, adversarial.

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Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
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