How to Run Successful B2B Channel Partner Marketing

The Marketing Blender Show

This episode of The Marketing Blender Show dives deep into the world of Channel Partner Marketing, featuring hosts Daisy McCarty and Dacia Coffey.

Here are the key takeaways you'll learn:

The Importance of Channel Partners:
70% of the technology addressable market is reached through channel partners.
Many businesses rely on channel partners for a significant portion of their revenue.
Common Challenges:

Nearly 20% of companies report their channel partner strategies as ineffective.
Lack of clear expectations and misalignment between goals lead to frustration on both sides.
It typically takes a year for a channel partner to become fully productive.
Building Successful Partnerships:

Define your ideal channel partner persona. Understand their needs and goals.
Provide ongoing training and support to empower channel partner sales teams.
Make it easy for partners to sell your product with clear messaging and sales collateral.
Consider co-branded marketing campaigns and assets.
Campaign in a Box for Channel Partners:

Provide documented buyer personas and messaging choreography for sales teams.
Offer email outreach scripts, one-pagers, and co-branded web pages.
Develop high-value assets like webinars to generate leads.
Incentives and Recognition:

Structure rewards and recognition programs to motivate channel partner sales teams.
Highlight top performers and share best practices across your partner network.
Consider shared lead generation efforts to maximize reach and effectiveness.
Watch this episode to learn how to create a thriving Channel Partner Marketing strategy that benefits both your company and your partners!

If you're on the channel partner side, this video will give you insights into what to ask for from the companies you represent.

Don't miss out on these valuable channel partner marketing best practices!
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