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Brand crisis communications: Lorato Tshenkeng
Manage episode 339747022 series 3351635
المحتوى المقدم من Mongezi Mtati. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mongezi Mtati أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Communicating during a brand crisis requires a thought-out strategy with key messaging that goes beyond a scripted PR message. Communications specialist and CEO of Decode Communications, Lorato Tshenkeng joins us to talk about some strategies to avoid and plan for a communications crisis.
They have worked with some leading brands including Nissan, Brand South Africa and the Nelson Mandela Foundation on a series of communication, digital, and media relations projects. Citing some of the recent stories on social media such as PSL and the now infamous Adam Catzavelos, Lorato says planning for any eventuality may help brands to navigate their way through a crisis.
“Accountability language”, he says, goes a long way in showing that the brand or organisation takes ownership and remorse in instances when they’ve erred, which helps to calm many crisis situations.
"PR is not what you say but what you do. The way you conduct yourself in business ought to be your PR machinery." – Lorato Tshenkeng
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Audio editing and production by: Maishe Rakgoale
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