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My Thoughts on Niching Down in the New Year
Manage episode 350353806 series 3037037
المحتوى المقدم من Jim Galiano. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Jim Galiano أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past.
In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business growth was gradual.
I used what I now call “general messaging” at the time. In other words, I didn’t place a strong emphasis on drilling down my marketing message to hook potential prospects. In hindsight, I can see that I had a natural advantage being among the first generation in the market.
Eventually, my growth plateaued. From there, I carefully weighed my options. The solution I ultimately went with was to – niche down.
What happened next? You’ll get the full story and more in today’s episode!
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