The Riches are in the Niches

The Insiders Scoop Podcast with Salina Yeung

"If you're trying to serve everyone, you end up serving no one!"

And what if I tell you if you haven’t spent time narrowing down your niche, you’re less likely to attract the ideal clients you always wanted on LinkedIn.
Will you invest time figuring your niche then?

So, “What’s your niche?”

Many tend to say “I’m a Sales Expert...”...”Tech Consultant”...”Investment Advisor”...

Let’s clear this real quick!

There’s a difference between “Your Industry” and “Your Niche”.

Your industry is the field you’re in.

That’s the type of work you do, not your specialty. That comes to my next question for you…
Are you scared that you might have picked the wrong niche for your business?

I know niche selection is a challenging process, and it can seem intimidating at first, but once you understand your audience, everything starts to fall into place.

Not trying to focus on every type of customer will help you attract the right buyers to your business.

In today's episode, I will walk you through a highly effective 3-step process to get clarity on your niche with full confidence.

Short on time? Here are the highlights from this episode:

[01:25] "Choosing the wrong niche is better than choosing no niche at all"
[04:03] Difference between your "industry" and your "niche"
[04:57] My 3 Steps to finding your niche
[07:12] Niche/Mission Statement Examples

Subscribe to my podcast and stay tuned for new episodes every Wednesday.

Let me know how much you enjoyed this episode by RATING and REVIEWING on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!

Join our Free LinkedIn MasterClass to learn my Top 3 Strategies to turn my LinkedIn Connections into Customers: www.theinacademy.com/masterclass

Grab your freebie + LinkedIn Insider Tips on: www.theinacademy.com

Subscribe to my podcast and stay tuned for new episodes every Tuesday
Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
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