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The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in ...
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In this episode of "The Encore Entrepreneur," Lori Lyons tackles the mindset surrounding age in business and technology. She challenges the belief that one can be "too old" to learn new skills, emphasizing that age should be seen as an asset. Lori shares personal stories, like learning to build websites at 52 and getting a motorcycle license at 62,…
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In this episode of The Encore Entrepreneur podcast, Lori guides midlife entrepreneurs in setting achievable goals for the new year. She emphasizes reflecting on the past year’s successes and challenges, revisiting the core motivations behind their businesses, and conducting a year-end business review. Lori shares her own experiences, stressing the …
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In this New Year update of The Encore Entrepreneur Podcast, Lori Lyons announces exciting changes aimed at better serving midlife and encore entrepreneurs. The podcast will shift from an interview-based format to a more educational approach, featuring hot seat sessions, coaching, and audits. Lori introduces the Midlife Business Academy (MBA) to hel…
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Lori explores the transformative impact of artificial intelligence (AI) on business operations. Lori's enthusiasm is evident as she discusses how AI can enhance efficiency, decision-making, and competitiveness. Key insights include practical applications such as chatbots for customer service, AI-generated content for marketing, and data analysis fo…
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In this episode, Lori and guest Duff Gardner explore the transformative potential of artificial intelligence (AI) for business owners. Duff shares insights on categorizing AI users, the importance of data, and setting clear goals. He introduces his "Jumpstart with AI" program, designed to help entrepreneurs integrate AI without feeling overwhelmed.…
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In this episode of "The Encore Entrepreneur," Lori explores the exciting opportunities retirement offers for pursuing one's dream job. She emphasizes that retirement is a new beginning, allowing individuals to explore passions and interests that may have been sidelined during their careers. Lori encourages listeners to identify their hobbies and sk…
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In this episode of The Encore Entrepreneur podcast, Lori Lyons, a marketing strategist and coach, welcomes Don Fleming, an attorney turned alchemist and midlife reinvention expert. Don shares her journey from facing financial difficulties during the 2008 crash to relocating to Florida and eventually Iceland, where she transformed a property into a …
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In this episode of "The Encore Entrepreneur," Lori delves into the legalities of business and brand protection, building on a previous discussion with brand attorney Cheryl Hudson. Key topics include the importance of protecting intellectual property through trademarks and copyrights, the necessity of strong contracts to prevent disputes, and the r…
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In this episode of The Encore Entrepreneur Podcast, Lori talks with her guest Cheryl Hodgson, a business attorney specializing in trademarks, copyrights, and intellectual property through her firm, Remarkable Brand Legal. They discuss the critical importance of protecting intellectual property for business owners. Cheryl explains the differences be…
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In this podcast episode, Lori delves into the intricacies of credit card processing for businesses, particularly coaches and consultants. Emphasizing the importance of selecting the right provider, the speaker shares personal experiences and practical advice on navigating fees, ensuring good customer support, and understanding billing structures. K…
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In this episode of "The Encore Entrepreneur," Lori interviews Derek Chard, owner of TWC Payments, to explore the complexities of credit card processing for small business owners, particularly coaches and consultants. They discuss the importance of understanding fees, transitioning from platforms like PayPal to traditional processors, and the necess…
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In this podcast episode, Lori Lyons emphasizes the critical importance of visibility for entrepreneurs in the digital age. She discusses how a strong online presence can attract clients, establish credibility, and differentiate businesses from competitors. Lori shares practical strategies for enhancing visibility, including optimizing websites, eng…
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In this episode of The Encore Entrepreneur Podcast, Lori interviews Virginia Parsons, a visibility expert and owner of Media Spotlight Marketing. Virginia shares her journey from clinical hypnotherapy to digital marketing, emphasizing the importance of strategic visibility for entrepreneurs. She discusses her unique lifestyle of running a business …
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In this episode of The Encore Entrepreneur: The Encore Stories Edition, Lori welcomes Molly Mahoney, founder of The Prepared Performer. Molly shares her journey from Broadway performer to business coach and content creator. She discusses her transition from musical theater, including performing in shows like Chitty Chitty Bang Bang, to teaching and…
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Today Lori talks about the pivotal role of professional photography in enhancing a business's online presence. She emphasizes that high-quality images are crucial for brand perception in the digital age. Lori provides guidance on selecting a photographer who aligns with your brand, discusses various photography types like headshots, lifestyle, and …
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In this episode of "Encore Entrepreneur," host Lori chats with Mo Lima, owner of Mo Lima Photography, about the significance of professional photography for personal branding. Mo shares her journey into photography, emphasizing her focus on empowering women through portrait work. They discuss the importance of cohesive brand photography, offering t…
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In this episode of the Encore Entrepreneur podcast, Lori talks about the concept of developing a "champion mindset" in business. She differentiates between a champion mindset and being a high performer, emphasizing the importance of setting ambitious goals, embracing lifelong learning, and cultivating self-discipline. Lori shares personal anecdotes…
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Today Lori welcomes Dre Baldwin, a former professional basketball player turned entrepreneur. Dre shares his journey from navigating the competitive sports world to building a successful business. Dre highlights the importance of mindset, resilience, and personal development, drawing parallels between his athletic and entrepreneurial experiences. H…
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In this episode of The Encore Entrepreneur Podcast, Lori delves into the art of repurposing content for business owners. She explains how transforming a single piece of content, like a podcast episode, into multiple formats can save time, boost visibility, reinforce brand messaging, enhance SEO, and cater to different learning styles. Lori outlines…
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Lori welcomes content guide and writer Monica Miller in this episode of The Encore Entrepreneur. They discuss effective content creation strategies for new entrepreneurs. Monica emphasizes the importance of crafting meaningful marketing messages and maintaining consistency in posting. She shares her approach to repurposing existing content to maxim…
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Liz Bloch, founder of LBE Fundamentals. Liz, who helps coaches monetize their online businesses, shares her journey from corporate program management to coaching. They discuss the challenges new coaches face, emphasizing the importance of mindset and avoiding cookie-cutter approach…
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In this episode of "The Encore Entrepreneur," Lori Lyons shares unique strategies for maximizing LinkedIn's potential for business growth. Building on insights from LinkedIn expert Rachel Simon, Lori offers over ten tips, including leveraging native video, creating custom URLs, utilizing built-in analytics, and engaging in LinkedIn groups. She emph…
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In this episode of "The Encore Entrepreneur," Lori's guest is Rachel Simon, founder of Connect the Dots Digital. They explore LinkedIn optimization for small business owners and solopreneurs. Rachel shares her expertise on enhancing LinkedIn profiles, emphasizing the importance of personal profiles, effective headlines, and company pages. She addre…
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In this episode of "The Encore Entrepreneur," Lori shares insights on growing a business through podcasting without relying on sponsorships. Drawing from over two and a half years of experience and 250 episodes, the host outlines ten strategies, including showcasing expertise, building personal connections, driving website traffic, promoting produc…
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes Adam Schaeuble, host of "Podcast Business School." They explore how service providers can leverage podcasts for business growth and client acquisition. Adam shares insights on monetization strategies beyond traditional sponsorships, emphasizing the "start anytime offer" and the val…
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In this episode of "The Encore Entrepreneur," Lori delves into the concept of energetic boundaries and their impact on business growth. Drawing from personal experiences, Lori discusses the importance of managing energy, setting boundaries to avoid burnout, and recognizing energy drains. Practical tips include journaling to identify energy-depletin…
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In this episode of The Encore Entrepreneur Podcast, Lori Lyons, a marketing strategist and coach, welcomes Liz Bull, a medical intuitive, coach, and author. Liz shares her innovative approach to diet-free weight loss and energy testing, emphasizing the importance of understanding individual nutritional needs through muscle testing (applied kinesiol…
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In this episode of "The Encore Entrepreneur," Lori delves into the Law of Attraction and its application in business. They explain how focusing on positive thoughts and emotions can attract favorable outcomes, clients, and opportunities. Key strategies discussed include visualization of success, setting clear intentions, maintaining a positive mind…
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In this episode of "The Encore Entrepreneur" and "Make Your Marketing Simple" Facebook group, Lori interviews Eva Gregory, a coach who aids spiritual entrepreneurs in scaling their businesses with high-ticket offers. Eva recounts her transition from IBM to entrepreneurship, emphasizing the importance of mindset and the law of attraction. She discus…
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In this episode of "The Encore Entrepreneur" podcast, Lori welcomes guest Michael Neely, who shares his inspiring journey from professional actor and jouster to successful coach and podcaster. Lori reflects on their initial meetings at events like the New Media Summit and the Marketers Cruise, humorously recounting her first impression of Michael. …
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In this episode, Lori explores the decision-making process for midlife and older individuals contemplating employment versus starting a business. Emphasizing internal qualities over external factors, the speaker highlights resilience, adaptability, self-motivation, confidence, and emotional intelligence as crucial traits for successful entrepreneur…
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In this episode of "The Encore Entrepreneur," Lori welcomes Charlotte Berry, founder of "The Communication Advantage," to discuss workplace communication and generational differences. Charlotte shares her journey from corporate life to entrepreneurship, emphasizing the importance of understanding and respecting diverse perspectives in a multi-gener…
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In this podcast episode, Lori delves into effective marketing strategies for business owners and entrepreneurs, particularly those who struggle with attracting new clients and dislike marketing. Emphasizing the importance of a strong, client-centric website, Lori also highlights leveraging social media, building an email list, and networking. Lori …
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Gerard Carpenter, who shares his extensive background in accounting and project management. Gerard discusses the challenges solopreneurs face, emphasizing the importance of having a clear vision, understanding target audiences, and differentiating offerings. Gerard highlights c…
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In this episode of "The Encore Entrepreneur," Lori discusses various workspace options for entrepreneurs, particularly solopreneurs, coaches, and consultants. The episode explores the pros and cons of home offices, co-working spaces, dedicated office suites, and brick-and-mortar stores. Key considerations include cost-effectiveness, client accessib…
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In this episode of The Encore Entrepreneur Podcast, Lori chats with Sondra Falk, owner of Sondra Falk Couture, a custom couture ladies' apparel fashion designer. Sondra shares insights into her unique business, emphasizing the importance of fit and personal investment in custom-made garments over off-the-rack clothing. She discusses her transition …
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In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women's empowerment for those over 55. Part of the "Encore Stories" series, the episode highlights Sara's journey from corporate life to advocating for older women. They discuss societal perceptions of aging, personal experiences…
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In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning. Sharing personal experiences from starting a web desig…
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In this episode, Lori welcomes Nikki Green, a life and business resiliency expert, to discuss the essential foundations for building a successful business. They explore the critical mindset shifts required for transitioning from an employee to an entrepreneur, emphasizing the importance of financial literacy, understanding revenue streams, and effe…
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This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust. Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information…
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In this episode, Lori hosts Jackie Lapin, founder of SpeakerTunity and Conscious Media Relations, to discuss strategies for speakers to market themselves and secure speaking engagements. They cover the importance of understanding one's audience, the benefits of both paid and unpaid speaking opportunities, and the necessity of having the right promo…
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In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, i…
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In this episode of The Encore Entrepreneur Podcast, Lori talks with guest Diann Alexander, a "confidence catalyst," to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing e…
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In this episode, Lori welcomes Merri-Jo Hillaker, founder of the Global Mindset Mastery Association, to discuss the pivotal role of mindset in personal and professional growth. Titled "The Mindset of Mindset," the episode explores how limiting beliefs, often formed in childhood, can hinder individuals from achieving their best lives. Merri-Jo empha…
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In this podcast episode, Lori explores the theme of vulnerability in entrepreneurship, focusing on visibility and public engagement. She discusses how sharing personal experiences, including challenges and mistakes, can build trust and connection with an audience. Lori emphasizes finding a balance between openness and professionalism, offering prac…
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes KimEntrepreneurs Rocket Fuel berly Crowe from Speaker's Playhouse to discuss leveraging speaking opportunities for business growth. Kimberly emphasizes the importance of visibility and shares strategies for entrepreneurs, coaches, authors, and healers to get seen and heard through pl…
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In this episode of "The Encore Entrepreneur," Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores…
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In this episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup …
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In this podcast episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively…
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients. They explore challenges women face in va…
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