Crowdfunding for Books with Oriana Leckert

The Ingenium Books Podcast: Author. Publisher. Changemaker.

Writing, publishing, and marketing a book is a big project, with lots of moving parts. Regardless of publishing model, there are costs involved: editing, layout and design, metadata research and preparation, and never mind all the marketing activities that go into building, cultivating, and leveraging a platform. One possible way to get some of those costs covered — and possibly help with the marketing game at the same time — is through crowdfunding. Crowdfunding for books is what we're talking about today - joining me is Oriana Leckert, Director of Publishing & Comics Outreach at Kickstarter.

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