The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley

The Influence Factor by The Influencer Marketing Factory

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.

Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.

Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.

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Show Notes:

(01:20) - Introduction to Maxwell (04:00) - Overview of sports and social media (05:40) - Diversity and inclusion in sports content (08:35) - UGC success stories and case studies (13:05) - Growth strategy and missing components (17:55) - Fans and entertainment

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